Use heroes to inspire your reader. Heroes offer plenty of space to make your reader want to be a part of the action, use it wisely.
Examples
A hero suitable for a landing page like a department front page:
Heroes
Discover your purpose.
A hero that takes less space and offers more text content:
Much of Western culture flows from the civilizations that flourished in the Mediterranean before the birth of Christ. From politics to architecture, Western culture bears the stamp of its origins in these ancient societies. Understanding the cultural impact of these civilizations is essential to understanding the current world.
- No tags
A large hero that is suitable for a high-level landing page like the ClarkU homepage, or special campaign landing page. A hero this large is not appropriate for an office or department homepage.
A static hero, good for use in portrait mode. Note that its calls to action are structured differently, it’s designed to to be updated less frequently.
Altogether for the greater good
It’s also possible to make your own hero using a variety of tactics. A cover block serves this purpose well:
