Success in modern marketing isn’t guesswork—it’s the ability to uncover patterns, anticipate behavior, and make smart decisions backed by data.
This STEM-designated program blends the creative pulse of marketing with the analytical rigor of data science. You’ll explore digital marketing platforms, customer behavior, performance metrics, and decision science—while developing the skills to make data-driven recommendations that help businesses grow and make a meaningful impact.
You’ll work with real tools and real data, earning certifications in digital media marketing and Google Analytics. Your internship will give you hands-on experience and help you stand out in a competitive job market. With flexible completion options and faculty who bring industry expertise into every classroom, this program is designed for both immediate application and long-term career growth.
Exceptional credential, lifetime asset
Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Business is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA”
Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.
