Marketing Analytics, M.S.
Careers
Clark’s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen).
Your knowledge of the targeted consumer enables you to develop specific programs to increase sales. Through data, you can communicate effectively and productively with colleagues across disciplines and at every level of an organization, offering a range of opportunities to advance your career.
