Marketing Analytics, M.S.

Get on the marketing fast-track.

Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization.

Leverage data for better business outcomes

Through Clark’s marketing analytics program you will learn to integrate, visualize, and leverage data to generate meaningful insights. Learn how to use data to inform marketing strategy, make actionable recommendations, and help achieve business goals, propel community initiatives, and support causes you believe in.

Gain valuable experience and certifications

Before graduation, you will put your classroom learning to work in the real world through student projects and your internship. You will gain experience working with leading digital marketing analytics tools, and you’ll also distinguish your resume by earning two valuable certifications: the Student Digital Media Marketing Certification and the Google Analytics Certification.