Marketing Analytics, M.S.


Exceptional credential, lifetime asset
- Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Business is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA”
- Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
- Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.
Frequently Asked Questions
What marketing analytics skills will I learn?
- Use digital marketing and data analysis tools and software
- Treat data as a strategic asset and make informed decision
- Track, improve, and optimize business goals by focusing on key performance indicators
- Identify and correct underperforming marketing channels
- Help companies use their digital properties effectively and allocate marketing resources efficiently