Marketing Analytics, M.S.

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Marketing strategist crafting a comprehensive demographic profile for a niche market, leveraging data analytics to identify key consumer segments and tailor marketing campaigns accordingly.

Exceptional credential, lifetime asset

  • Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Business is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA”
  • Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
  • Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.

Frequently Asked Questions

What marketing analytics skills will I learn?
  • Use digital marketing and data analysis tools and software
  • Treat data as a strategic asset and make informed decision
  • Track, improve, and optimize business goals by focusing on key performance indicators
  • Identify and correct underperforming marketing channels
  • Help companies use their digital properties effectively and allocate marketing resources efficiently
Contact information
Office location

950 Main Street
Worcester, MA 01610

The School of Business is located in Carlson Hall, close to the Maywood Street parking lot.

1-508-793-7543

1-508-793-8822