Marketing, B.S.
Curriculum
Featured courses
Digital Marketing
A macro overview of digital marketing from display and search to affiliate and mobile, you’ll learn practical, real-world techniques and experiences to complete a series of group exercises and presentations.
Branding Concepts and Principles
Brand management is critical for both large and small organizations. This course introduces the key concepts and principles of branding as a critical part of the new business landscape.
Marketing Management
Learn key concepts and principles while you analyze real marketing issues. Become a better consumer and master topics including research and information systems, consumer behavior, and nonprofit marketing.
All undergraduates in the School of Business develop a toolkit of essential skills crucial to any field of study or career: effective written and oral communication, an understanding of team dynamics, knowledge of business ethics, and solid critical thinking.
In addition, the marketing major will teach you to:
- Evaluate major approaches to digital marketing, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring,
- Gauge marketing campaign effectiveness using key performance indicators and other qualitative and quantitative techniques
- Understand how marketing concepts and tools can help any organization be more successful
- Analyze marketing problems and develop innovative solutions to complex management challenges
- Develop marketing and brand management strategies to position companies and products for target consumer segments
- Leverage crucial communication and managerial skills
