Numerous Business School Students Have Research Accepted at NEDSI Conference

The 2026 Northeast Decision Sciences Institute (NEDSI) conference in Philadelphia featured the research of three groups of School of Business students earlier this month.

Eleven impressive business students had their research accepted for presentation at this year’s conference. The 2026 conference theme, Future of Decision Sciences: Complexity, Innovation, Sustainability, encouraged students to reflect on and examine how the field of data science is evolving and how it can address today’s organizational and societal challenges. The attending students took part in the conference as well, attending workshops and panel discussions, which offered a great opportunity for professional development and networking.

CUSB students developed their own topics and presented some fascinating research:

• “Analyzing Customer Response Patterns to Optimize Bank Marketing Strategies,” presented by: Kamiza Brown, Esther Bagombeka, Farai Ngwarati, and Tanatswa Hwindingwi.

• “Predicting Credit Card Default Clients,” presented by Steve Pellissery, Zubaish Ashiq, Noor Ahmed, and Tinotenda Muzvongi.

• “Comparative Financial Performance Analysis: Tesla vs General Motors (2010–2024),” presented by Benard Mubayiwa, Mustbe Matiwone, and Xiang Wan.

“I’m incredibly proud to see these students’ hard work rewarded with the opportunity to present their research at NEDSI,” business school dean, Dr. Jing Zhang, noted.

Kamiza Brown, Esther Bagombeka, Farai Ngwarati, and Tanatswa Hwindingwi.