Why Choose Marketing?

Matching producers and consumers

Whether it’s a local food pantry or a Fortune 500 company, there’s a good chance you’ll eventually be part of an organization that, in order to remain viable, must identify a customer base and keep that base informed about the goods and services it provides. Marketers use research and communication skills to bring buyers, sellers, providers, and clients together via a range of media, from print and web to radio and television.

As a student in the marketing minor, you’ll be introduced to the principles and practices of marketing and communications, and have an opportunity to explore branding, product management, buyer behavior, and market research in advanced elective coursework. Through hands-on projects that require strong, professional writing and dynamic presentations, you’ll build skills that are coveted by organizations around the world. Clark’s marketing minor is part of our Graduate School of Management (GSOM), which has AACSB accreditation — the hallmark of excellence in business education.

While you can combine this minor with any major except management*, it is an especially good complement to majors in economics, English, psychology, and the arts, and particularly appropriate for students who want to apply to Clark’s accelerated M.B.A., with the fifth year of study tuition-free for qualifying students.

Minimum number of courses to complete this minor: 6

Requirements

*Management majors can select a track in marketing as part of the major.

Experiential Learning

As a complement to this minor, you can engage in a variety of related experiential learning opportunities, including internships, study abroad, and research.

Careers

A foundation in marketing is an asset to those seeking careers in fields such as advertising, analytics/marketing research, new product development, sales and sales management, public relations, and retailing.