Marketing
What courses should I take in my first year to see if this is the right major for me?
Every major within the School of Business, including the Marketing major, requires the completion of the same 6 courses. We recommend you take two to three of the following classes to discover if marketing is the right major for you: MGMT 100, BAN 104, ACCT 101, BCOM 170, QBUS 110 or ECON 010 (though MGMT 100 is the best course for an intro to the Marketing major).
Are there any courses I am required or strongly encouraged to take in my first semester if I know I want to declare this major? Do any AP credits count for these requirements?
While we do feel that MGMT 100 would be the best class to take in the first, semester, any of the above-mentioned classes would be a good fit in your first semester. Should you receive a 4 or 5 on the AP Macroeconomics exam, that will take the place of the ECON 010 course in our major.
What is the latest semester that I can start this major and still graduate in four years?
For Marketing, students can start the major classes and declare their major by the end of sophomore year and still finish as this major requires 13 classes to be completed.
I am interested in many different subjects. What other majors, minors, or concentrations go well with this major?
Business pairs with absolutely every major! Understanding how businesses operate and how to market to people is a skill everyone can use. However, we have a lot of students pairing their major with the Economics, Psychology, and Interactive Media programs.
What else do you want incoming first year students to know about this major?
All of our majors share a common business core. Students do not need to know what specific focus area of business they want to study. They should start taking some of the business core classes, and that will expose them to the subjects to help them decide their specific major. Also, studying business is not all about maximizing profits for companies as these skills are needed in all organizations, ranging from for-profits to non-profits, governmental work, and social services.
If I want to declare this as a major, who should I talk to and where do I go?
Talk to any of the professors within the School of Business, or feel free to come by the department office. You can also learn more by visiting our website here.
Summer Point of Contact:
Laura Burgess, Assistant Dean – lburgess@clarku.edu
