Our Mission
University Marketing and Communications is responsible for elevating Clark's standing and reputation as a global university of consequence—in undergraduate and graduate education, transformative research and community partnerships—with prospective students, alumni, educators, public and private leaders, media, employers and foundations.
Key Objectives
Institutional Identity
Develop a unified brand strategy and create a compelling messaging platform that positions Clark as a small, urban, liberal arts-based research university that empowers action on critical human concerns and powerfully and distinctly prepares its students to pursue their passions with a purpose in the world
Awareness and Distinction
Advance awareness of the value and appeal of a Clark University education to elevate our academic profile and more effectively target, reach and attract ideal students
Thought Leadership
Position Clark University as an innovator in the delivery of liberal education and use-inspired research to gain peer and public recognition as a new model of higher education
Visibility
Promote faculty research and scholarship through targeted media and peer outreach campaigns to position Clark at the center of global issues and enhance our national reputation
Alumni Engagement
Intensify alumni pride and inspire deep personal, professional and financial connections with Clark's vision and mission, resulting in more significant giving and lifelong involvement