by melissa hanson

Making gAIns

Clark does the hard—and human—work of determining how AI fits into its academic universe

Robotic head, Clark University
Jing Zhang, dean of Clark’s School of Business

AI has been a pervasive presence in business for some time, driving decision-making in a number of areas while automating and augmenting aspects of accounting, finance, marketing, supply chains, and strategy. But its absorption into curricula will accelerate as the technologies grow more sophisticated and accessible in business practices, says Jing Zhang, dean of Clark’s School of Business. From an AI literacy course at the undergraduate level to master’s-level courses detailing its applications in the corporate world, the school has been steadily building its AI-education portfolio, with more on the horizon. 

In the fall, the school will offer the newly created major Business Analytics and Applied AI, an interdisciplinary path forward.

“It involves collaboration with computer science, data science, game design, math and philosophy,” Zhang says. “The future of work is changing rapidly, and the University plays a critical role in preparing students for an AI-driven future by combining business thinking, technology understanding, and human skills.

“Through this major we can highlight how the industry is evolving and the skills and techniques that students need to have—how the concepts of machine learning and data analytics models work, and how AI applications can help solve complex business problems. Transformation is not only limited to the addition of a new major. Integration of AI understanding will also take place across the curriculum, making sure our existing majors are updated with relevant knowledge.”

Besides the technical skills, Clark’s business education will also focus on the durable skills that AI cannot easily replace, Zhang says, including the critical thinking and communication skills that inform how students will engage with AI in the workplace and beyond. 

In her Intro to Information Systems class, Zhang’s students delve into many aspects of AI, from industry structure, technological infrastructure, business application, to its impact on everything from institutions to careers to societal norms. She notes that technological innovations have always “unsettled generations,” and this generation of students will need Clark’s guidance to “understand, apply, and manage artificial intelligence effectively and responsibly.”

“So, we don’t accept AI blindly, or we don’t blindly run with it at 100 miles per hour. Instead, we take it as something that’s important, and then we figure out how it can best contribute to our lives.”

Photographs by steve king
Illustration by Blake Cale; Animation, Beth Prendergast