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Learn to break through the noise and reach your target consumer in this dynamic program designed to prepare communication strategists for success in a volatile marketplace.

Written and verbal communication. Print, digital, and social media strategies. Marketing and public relations campaigns. Crisis communications. Forge your career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Our Master of Science in Communication (MSC) prepares you to navigate the intricacies of marketing strategy and become a visionary leader in an integrated and highly cluttered media world.

The fact is, contemporary marketing campaigns have grown extraordinarily complex. They must integrate facets that speak to a vast range of demographics and personal consumer preferences. As a communication professional, you must be adept in every form of outreach—websites, social media platforms, email, news feeds, blogs, and more. And you must find a way to make your communications stand out among the deluge of messages bombarding consumers in a hypercompetitive marketplace.

In this program, you will increase your ability to manage corporate communications, learn to create viral social media, perfect the art of public speaking, develop powerful communication platforms, lead influential public relations campaigns, and devise winning marketing strategies. You also will learn to conduct market research, analyze results, and leverage that knowledge to craft powerful multimedia communications.

Why Clark University

  • Build world-class communication skills that deliver a professional advantage in a wide range of fields, including marketing analytics, social media and digital strategy, brand promotion, global strategy, and crisis communications.
  • Find out how to effectively communicate the value of your brand through storytelling in multiple media.
  • Understand brand perception, persona marketing, shifting campaigns, user experience, and consumer behaviors.
  • Work closely with our highly experienced and connected faculty who are leaders in the communication realm and apply what you learn to professional situations.
  • Pursue your degree on your terms — online, on campus, or a hybrid of both—with affordable tuition.

Graduate school is about self-discovery and personal growth for Sarah Baldelli

Enrolling in graduate school just after completing her undergraduate degree was the right move for Sarah Baldelli. As an MSC student, she’s able to be creative and nourish her love of learning. Graduate school, she says, is something she’s doing for herself.

I always thought getting a master’s would be useful and beneficial and I love learning. With grad school, it’s a little bit more about me and my personal growth, my goals and, you know, my motivations and kind of self-discovery.

The Essentials

Program Overview

Like other School of Professional Studies (SPS) programs, you can try up to two classes before officially enrolling in the MSC program. Our online degree option and start dates in January, June, or September – provide the flexibility and accessibility that working professionals need,

We recognize the valuable experience and perspectives that working professionals bring to the classroom. If you are a student with three or more years in a professional position, you can receive Prior Experience Learning Assessments.*

Up to two course credits may be possible, enabling you to complete your degree more quickly and cost effectively.

*Applies to the Worcester campus location only.

  • How social media influences individuals, organizations, and nonprofits
  • Active listening and methods of persuasion
  • Understanding and creatively applying communication theory and media technologies
  • Communication, collaboration, critical thinking, and creative skills necessary for the 21st-century workplace
  • Ways to produce clear, tailored written and digital communications
  • How to excel in a networked, multicultural environment
  • Visual Communication Design
  • Public Relations
  • Social Media and Marketing Communication
  • Global Marketing and Advertising
  • Marketing and Communication Strategies
  • Multi-Channel Communications

Requirements

10 course units

  • 5 core courses
  • 5 electives
  • Capstone project

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