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Learn to break through the noise and reach your target consumer in this dynamic program designed to prepare communication strategists for success in a volatile marketplace.

Written and verbal communication. Print, digital, and social media strategies. Marketing and public relations campaigns. Crisis communications. Forge your career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Our M.S. in Communication prepares you to navigate the intricacies of marketing strategy and become a visionary leader in an integrated and highly cluttered media world.

The fact is, contemporary marketing campaigns have grown extraordinarily complex. They must integrate facets that speak to a vast range of demographics and personal consumer preferences. As a communication professional, you must be adept in every form of outreach—websites, social media platforms, email, news feeds, blogs, and more. And you must find a way to make your communications stand out among the deluge of messages bombarding consumers in a hypercompetitive marketplace.

With a graduate degree in communication, you will increase your ability to manage corporate communications, learn to create viral social media, perfect the art of public speaking, develop powerful communication platforms, lead influential public relations campaigns, and devise winning marketing strategies. You also will learn to conduct market research, analyze results, and leverage that knowledge to craft powerful multimedia communications.

Why a Master’s in Communication at Clark University

  • Build world-class communication skills that deliver a professional advantage in a wide range of fields, including marketing analytics, social media and digital strategy, brand promotion, global strategy, and crisis communications.
  • Find out how to effectively communicate the value of your brand through storytelling in multiple media.
  • Understand brand perception, persona marketing, shifting campaigns, user experience, and consumer behaviors.
  • Work closely with our highly experienced and connected faculty who are leaders in the communication realm and apply what you learn to professional situations.
  • Pursue your master’s degree on your terms — online, on campus, or a hybrid of both—with affordable tuition.

Graduate school is about self-discovery and personal growth for Sarah Baldelli

Enrolling in graduate school just after completing her undergraduate degree was the right move for Sarah Baldelli. As an MSC student, she’s able to be creative and nourish her love of learning. Graduate school, she says, is something she’s doing for herself.

I always thought getting a master’s would be useful and beneficial and I love learning. With grad school, it’s a little bit more about me and my personal growth, my goals and, you know, my motivations and kind of self-discovery.

The Essentials

Program Overview

Like other School of Professional Studies (SPS) programs, you can try up to two classes before officially enrolling in the MSC program. Our online degree option and start dates in January, June, or September – provide the flexibility and accessibility that working professionals need,

Learning Outcomes and Competencies – School of Professional Studies

The following sections talk about the specific programmatic outcomes for each credential.  For programs at the Masters level, a core of five core operational competencies informs our theoretical framework for all Clark University School of Professional Studies Master’s degrees. Graduate certificates are not held to the same holistic standard as they are considered to be narrower in focus and more applied in practice.  For the credentials at the Masters level, those competencies are:

Core Competencies for SPS Master’s Degrees
Organizational Systems OR Foundational Elements for STEM Programs Developing an appreciation and understanding of the interdependence of the parts of a system will result in effectively and efficiently assisting an organization by developing its strategy and delivering its intended mission.  For STEM credentials, a solid foundation in analytical and diagnostic competencies will enable the student to succeed from a technological perspective.
Ethics and Social Responsibility

 

The SPS curriculum will stress the importance of ethics and corporate social responsibility, so all SPS students are aware of the advantages of ethical behavior in business and professional life, and can act from a moral point of view. The notions of ethics and social responsibility are extended to STEM programming through the lens of the issue of data and programming integrity that can inform systems and analytical architecture that is applied in a fair and equitable manner.
Applied Research As a professional, SPS graduates will have the ability to call upon research methodologies to solve practical problems organizations and individuals encounter.  Our professional focus demands that informed research is a core value to knowledgeable problem-solving.
Workplace Dynamics, Communication, and Career Management OR Core Technologies Necessary to Meet STEM Industry Standards Workplace dynamics involve the relationships among the members of an organization, including departmental and interpersonal relationships. The capacity to communicate effectively is an essential skill for the successful professional. Career is an integral component of a professional’s life, and career can be maximized by an awareness of opportunities available consistent with individual talents.  For STEM-based programs, core technological applications and industry standards will be presented to form a foundation of programming and problem-solving competencies for a successful workplace experience.
Theoretical Grounding Each SPS degree is part of a field of study based upon a collection of theories that have proven to be effective when applied to challenges. Students will develop an appreciation for how arguments are used to explain, predict, and understand phenomena.

 

MS in Communication

Students develop proficiency in written, oral, visual, and new media communication, learning to manage teams and to work in groups. A graduate of this program acquires the skills not just to promote an organization’s messages, ideas, and services, but also to advance to a leadership position and transform an organization.  Expertise in communication is essential to building a successful career in marketing, human resources, public relations, advertising, consulting, or any other chosen field. As students move through the curriculum, they are introduced to leadership styles, take on leadership roles in project development, and develop strategies for dealing with conflict. Through a combination of group and individual projects, students are encouraged to develop expertise in their area of interest.

Operational Competency Learning Outcomes
Organizational Systems – MSPC3313  Multi Channel Communications
  • Various approaches for creating customer profiles, drafting a positioning statement, and creating content for digital marketing materials (email, video, social media, etc.) for a broad base set of stakeholders.
  • How to effectively write for multi-channel platforms for maximum integrated communications.
  • To create and implement a multi-channel communication plan encompassing social media, digital media, and interactive media.
Ethics and Corporate Social Responsibility – MSPC3211 Leading Responsibly
  • How corporations, marketing campaigns and social causes use ethical communication to achieve goals.
  • The role of planning, research, and evaluation in developing ethical communication campaigns.
  • Regulatory, legal, and ethical considerations in using various communication platforms.
  • The interdependence of ethical communication practices, media content, and new media technologies.
  • How to apply the principles and laws of freedom of speech and press in real space and cyberspace.
Workplace Dynamics, Communication, and Career Management – MSPC3213 Strategic Marketing Tools and Applications
  • A clear understanding of integrated marketing communications practices.
  • How key elements and tools within the marketing communications mix (e.g., advertising, promotion, direct marketing and the Internet) are integrated.
  • The importance of integrating broadcast media, print media, support media, indirect marketing and interactive media to an integrated marketing communications initiative.
  • The ability to choose the appropriate measurement tool to assess the effectiveness of an integrated communication and marketing program.
Applied Research – MSPC3900 Research and Marketing Analytics
  • Learn to translate a marketing problem into a feasible research question.
  • Appreciate marketing research as a process that involves a sequence of activities.
  • Achieve a general understanding of multiple research designs including their strengths and weaknesses.
  • Develop an understanding of the biases and limitations of marketing data and data analysis.
  • Excel at applying the right marketing research tool for actual business situations.
Theoretical Grounding – MSPC3212 Marketing and Communication Strategies
  • How the communication component plays a vital role in the conceptualization, development, and ultimate success of a marketing campaign.
  • To critically evaluate marketing campaigns from a strategic communication perspective.
  • How to differentiate between B2B and B2C marketing campaigns.
  • How different media and platforms position and impact the communication process.
  • To develop a sensibility towards the ethical dimension of advertising including rhetoric and persuasion.

We recognize the valuable experience and perspectives that working professionals bring to the class. If you are a student with three or more years in a professional position or hold an industry standard certification, you can apply for the Prior Experiential Credit.*

Up to two course waivers may be possible after admission to a SPS degree program, enabling you to complete your degree more quickly and cost effectively. (An administrative fee is applied if the prior experiential credit is approved.)

*Applies to the Worcester campus location only.

  • How social media influences individuals, organizations, and nonprofits
  • Active listening and methods of persuasion
  • Understanding and creatively applying communication theory and media technologies
  • Communication, collaboration, critical thinking, and creative skills necessary for the 21st-century workplace
  • Ways to produce clear, tailored written and digital communications
  • How to excel in a networked, multicultural environment
  • Visual Communication Design
  • Public Relations
  • Social Media and Marketing Communication
  • Global Marketing and Advertising
  • Marketing and Communication Strategies
  • Multi-Channel Communications

Requirements

10 course units

  • 5 core courses, including a Capstone project
  • 5 electives

Course Catalog

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