Gain the skills you need to persuade.
In the age of social media and the 24-hour news cycle, public relations is more important than ever. From marketing and advertising a product to supporting an executive’s position, it all comes back to public relations. PR specialists know the job has evolved into the business of persuasion — how can your message be heard amidst the constant buzz of competing views?
Be uniquely poised to convince audiences inside and outside your sphere of influence by telling a powerful story, creating narratives that advance the agenda of your organization. Know your audiences and learn to tailor messages accordingly. Clark’s Certificate in Public Relations prepares you to be an in-demand expert by focusing on key skills needed by public relations professionals including storytelling, corporate communications, crisis communication, and managing stakeholder expectations.
Advance your career, boost your earning potential, and become a more effective communication strategist. Our program is designed to give you the knowledge and skills to meet challenges — and the confidence of knowing you have these essential tools at your disposal.
