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Gain the skills you need to persuade.

In the age of social media and the 24-hour news cycle, public relations is more important than ever.  From marketing and advertising a product to supporting an executive’s position, it all comes back to public relations.  PR specialists know the job has evolved into the business of persuasion — how can your message be heard amidst the constant buzz of competing views?

Be uniquely poised to convince audiences inside and outside your sphere of influence by telling a powerful story, creating narratives that advance the agenda of your organization. Know your audiences and learn to tailor messages accordingly. Clark’s Certificate in Public Relations prepares you to be an in-demand expert by focusing on key skills needed by public relations professionals including storytelling, corporate communications, crisis communication, and managing stakeholder expectations.

Advance your career, boost your earning potential, and become a more effective communication strategist. Our program is designed to give you the knowledge and skills to meet challenges — and the confidence of knowing you have these essential tools at your disposal.

Why a Certificate in Public Relations at Clark University

  • Learn actionable creative and strategic skills, tools, and methodologies needed to lead all aspects of strategic communications in today’s global marketplace.
  • Courses can be applied towards a master’s degree in communication, counting as a concentration in that degree.
  • Amp up your skills at a globally ranked and accredited university that has set itself apart as a leader in skills-based education.
  • Work in a highly collaborative learning environment with talented peers and scholar-practitioner faculty who share with you their deep leadership experience.
  • Pursue the public relations certification on your own terms with online or hybrid courses that fit your work and your life.
Jon Leiberman

Public relations has evolved into the persuasion business

A good public relations practitioner is a great storyteller who can analyze, find the positive messages, and translate them into positive stories. When the news is bad, they formulate the best response and mitigate the damage. They draw upon creative and strategic communication skills, tools, and methodologies to know their audiences and tailor messages accordingly.

This concentration can clearly put you ahead of the competition if you wish to get a job in public relations or communications.

The Essentials

Program Overview

Our certificate in public relations consists of three graduate level courses offered both online and in hybrid format. With a focus on storytelling, branding, and managing internal and external stakeholders, whether it is a new innovation or managing a crisis, this coursework will equip students with the necessary skills and tools to make a positive impact in their workplace.

With start dates in January, June, or September, we offer the flexibility you need.

  • Public Relations in Digital Age
  • Brand Journalism
  • Communication Practicum
  • Crisis Communication
  • Art of Managing Stakeholder Expectations

REQUIREMENTS

  • 3 courses

Note: This is a graduate certificate program. A bachelor’s degree is required to enroll in the program.

Course Catalog

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