Management Track

resents the theory and techniques of financial accounting. Teaches students an understanding of accounting information, as a basis for financial statement analysis and decision making, and the environment in which it is developed and used. The course structure includes readings, lecture, discussions, and problem solving. Topics include accrual basis accounting, transaction analysis, accounting cycle, basic accounting ethics, and preparation and analysis of financial statements (income statement, balance sheet, and statement of cash flows) for service, merchandising and manufacturing companies. 

Students must also register for a required discussion section with this course.

*This class was formerly MGMT101. 

Prerequisites: This course is not recommended for students to take during their first semester at Clark.

Anticipated Terms Offered: Offered every year.

Information and communication technologies play an essential role in organizations and society in today’s knowledge economy. It is important for individual to possess a working knowledge of the state-of-the-art information technology tools, effective ways of using and developing of these tools, and their impacts to individuals, organizations, and the society, including the implications for ethics and social responsibility. Introduction to Management Information System is an introductory course that examines strategic, organizational, technological, managerial as well as ethical issues that are relevant to information systems. In addition, it provides opportunity for students to learn and practice the most popular software tools through hands-on applications.

Students must also register for a required discussion section with this course.

*This class was formerly MGMT104. 

Course Designation/Attribute: FA

Anticipated Terms Offered: Offered every year

This course is an introduction to the basic concepts, principles, and analytical techniques of corporate finance. The goal of the course is to help the student understand financial markets and decisions made by financial managers. Topics covered in this course include the financial statement analysis, advanced valuation of corporate investments, risk and return, cost of capital, capital structure and mergers and acquisitions. The course focuses on the more practical application of these topics, although important theories and models are to be introduced to explain why the practical applications make sense.

Most of the topics covered are based on quantitative analyses. The student is expected to be competent in basic arithmetic and algebra in order to do well in the course.

*This class was formerly MGMT240. Students who completed MGMT240 should not take this class. 

Prerequisites: FIN 142 

Anticipated Terms Offered: Offered annually

This course is designed to encourage students to consider how business is embedded into the larger society and how managers solve problems. It will introduce students to basic management skills and the context in which they are applied. For students interested in management, entrepreneurship, and marketing, this required course provides an introduction to the topics they will study in greater depth in their future course work.

For students not majoring in a management-related discipline, it provides an opportunity to learn basic skills that will be helpful in their current and future activities in organizations. The course structure includes readings, lecture, service learning, teamwork, case analyses, experiential exercises, and writing assignments. The course involves considerable interaction between the professor and students, and among students, because the practice of management is about working with, listening to, and respecting people who have different backgrounds, views, and experiences.

Prerequisites: Writing placement or IDND 018 

Juniors and Seniors by permission only

Course Designation/Attribute: VE, WE

Anticipated Terms Offered: Offered every year

This course focuses on human behavior in an organizational context. Topics include individual processes, interpersonal relations, cross-cultural dynamics, team structure and processes, organizational structure and design, and organizational influences on behavior. Since the development of managerial skills is best supported when students are given the opportunity to understand and practice those skills, this course emphasizes both theory and student experiences. A variety of teaching/learning approaches will be used in class, including self-assessment instruments, experiential exercises, role-plays, and class discussions.

Prerequisites: Sophomores, Juniors, and Seniors only.

Course Designation/Attribute: DI

Anticipated Terms Offered: Offered every year

Applying the art and science of management  focuses on the actions and decisions of senior and middle level managers in different types and sizes of organizations.  Strategic decisions at these levels consider all aspects of the organization, both internal and external.  These decisions are being made in a complex environment of economic, social, environmental, political, and legal forces, all affecting the total enterprise. They also occur with pressures of competition from other organizations operating in the same industry. This capstone course links and further develops the knowledge and skills learned in previous courses on specific functional areas such as accounting, economics, finance, management, marketing, and operations management.  The course introduces students to the concepts and tools used in strategic management. Case studies and current events are used to learn how to apply those concepts to managing organizations.

This course is the capstone course for all finance, management, and marketing majors.

Prerequisites: Finance, Management, and Marketing majors only; Seniors only.

Anticipated Terms Offered: Offered Annually

The main objective of this course is to introduce the basic marketing principles from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, services marketing, international marketing, marketing planning, and the role of marketing in society. The course also focuses on how the information technology is impacting the field of marketing.

Prerequisites: This course is not recommended for students to take during their first semester at Clark.

Anticipated Terms Offered: Offered every year

The purpose of marketing research is to provide information for making better business decisions. In this course, students will be introduced to marketing research process and techniques. This course will (a) provide students with the necessary knowledge base and tools to conduct basic marketing research and (b) develop students into the mindset of managers and business leaders who can use marketing research to generate business insights. The class focuses on qualitative and quantitative aspects of marketing research as it relates to business problems such as market segmentation, demand assessment and new product design. The topics will include research design, data collection procedures, sampling and data analysis. The class will involve a combination of lectures, readings, cases and computer-based exercises. The lectures will focus on the introduction of marketing research process and techniques; the readings and cases will involve class discussions that help students understand the applications of marketing research; and the computer-based lab exercises will provide students with some “hands-on” experience with selected marketing research techniques.

Prerequisites: MKT 230 – Marketing Management 

Course Designation/Attribute: POP

Anticipated Terms Offered: Offered every year

Consumer Behavior is a course focused on the concepts that create consumer demand for products and services and define consumers choices for particular brands. Within the course, students will discuss selected articles and videos that go beyond the textbook to demonstrate current trends in consumer buying behaviors in key market segments. Students will also work as teams during the semester on a project to identify marketing strategies to position brands for target consumer segments.

Prerequisites: MKT 230

Anticipated Terms Offered: Offered periodically

This class introduces the key concepts and principles of branding as a critical part of the new business landscape. These concepts will be delivered through cases, articles, and global reviews of top brands in major product and service segments.  The delivery of content will rely on textbook studies of branding, along with articles from business magazines and other relevant sources.  Brand management is becoming more critical for both large and small organizations, as corporate social responsibility and other issues become larger components of consumer and business buying decisions. This course covers ethics through the lens of establishing a strong brand purpose that reflects the values and ethics of a brand as part of the long-term value it delivers to its customers and stakeholders. 

 

Prerequisites: MKT 230 

Anticipated Terms Offered: Annually

This course will provide a macro overview of Digital Marketing including Display, Search, Affiliate, Email, Re-Targeting, Social and Mobile. The course will also discuss how the rise of the Internet has fundamentally changed how individuals and organizations design, acquire and market goods and services within the Digital Marketing ecosystem, specifically how brands communicate with their audiences via Social Media. Students will gain practical, real world techniques and experiences discussed in class to complete a series of group exercises and presentations. Student participation is a large component of this class.  

*This class was formerly MGMT238. 

Prerequisites:  MKT 230 

Anticipated Terms Offered: Annually

This course offers an introduction to the statistical analysis processes and methods that can be used in managerial decision-making. The course develops students’ abilities to understand and perform basic data descriptions and visualization to uncover patterns, relationships, and trends in business-related data. Students also learn a variety of statistical methods including probability theory, sampling analysis, hypothesis testing, and regressions that can help managers to effectively analyze business solutions and predict outcomes. The course emphasizes the real-world applications of the methods by giving students hands-on experience using MS Excel. Examples of real-world applications include calculating the metrics of sustainability and social responsibility. 

Course Designation/Attribute: FA

Anticipated Terms Offered: Offered every year

A study of the various techniques used to evaluate business decisions, problems, and investment opportunities will be covered within this course. Both qualitative and quantitative issues will be discussed. Topics include linear programming, learning curves, scheduling, forecasting, optimization, and other contemporary analytic techniques. Using case studies, students will gain a better understanding of management decision-making process.

*This class was formerly MGMT250. Students who completed MGMT250 should not take this class. 

Prerequisites:  MGMT 100 & QBUS 110 

Anticipated Terms Offered: Offered every year