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Master’s in Marketing Analytics

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Marketing careers are among the most exciting, dynamic, and in-demand options in the business world.  Expand your influence and grow your creative marketing and story-telling skills.

Covering everything from traditional advertising and PR to digital design and SEO, marketing is a broad field that is constantly evolving in the digital age.  Marketers must understand both the business and marketing/creative side of the workplace.  At Clark University, our M.S. in Marketing program is perfect for the aspiring marketing leader. Learn to understand your audience, analyze trends, and position your business to be competitive and successful.

The program gives students the skills to be both creative and practical by applying innovative marketing strategies in practical ways; providing students the language to understand and speak to both sides while allowing their creative ideas to expand and soar.  A fit with nearly any undergraduate degree, the MSMK will provide you with a foundation in business and an in-depth understanding of marketing strategies and research.

Why a Master’s in Marketing at Clark University

  • Earn your graduate degree in marketing from a globally ranked and accredited university—Clark University has been named a Princeton Review “Best Business School,” achieved repeated recognition from U.S. News & World Report, and is among the elite 5% of business schools to receive AACSB accreditation.
  • Develop the cross-sector skill set you need to help organizations tap into emerging markets.
  • Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
  • Work in a highly collaborative learning environment with talented peers and scholar-practitioner faculty who share with you their deep leadership experience.
  • Pursue your marketing degree on your terms with options for part-time, full-time, and accelerated study.
Mark Gefteas

Immerse yourself in the expanding world of Marketing

Mark Gefteas understands that the expanding world of digital marketing is at the forefront of any successful business. He believes deeply in the importance of teaching students to have a core understanding of it and how digital marketing fits into the overall marketing eco system.

As marketing jobs expand to include digital marketing, having a comprehensive understanding of digital marketing is crucial, as it is now at the forefront of any marketing strategy, especially how it relates to consumer interactions online.

The Essentials

Program Overview

The M.S. in Marketing is a 10 unit degree program that can be completed in just one academic year (Fall, Spring,) or extended to a second academic year if the student chooses. The program requires 6 core courses and 4 units of electives.  Students must also complete an internship as part of the program.  The internship is not part of the 10 units of coursework that must be completed.

  • Solid understanding of a broad range of key marketing strategies used today
  • A foundation/core in business and management topics and all aspects of marketing
  • An understanding of theory and the practical application to different types of businesses
  • Effective communication and presentation skills
  • Branding Strategies
  • Digital Marketing Analytics
  • Digital and Social Media Marketing
  • Organizational Leadership
  • Sustainability Marketing

REQUIREMENTS

10 course units

  • 6 core courses
  • 4 elective courses
  • 1 internship

Course Catalog

Explore what the School of Management has to offer.