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Master the in-demand skills of data-driven marketing

Get on the marketing fast-track

Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization.

Leverage data for better business outcomes

Learn how to use data to inform marketing strategy and make actionable recommendations. And leverage the power of analytics to achieve business goals, propel community initiatives, and support causes you believe in.

Gain valuable experience and certifications

Before graduation, you will put your classroom learning to work in the real world through student projects and your internship. You will gain experience working with leading digital marketing analytics tools, and you’ll also distinguish your resume by earning two valuable certifications: the Student Digital Media Marketing Certification and the Google Analytics Certification.

International Students

Science, technology, engineering, and mathematics (STEM) degrees are in tremendous demand across most major industries in the United States. If you graduate with a STEM-designated degree, such as the Master of Science in Business Analytics, you may be eligible to remain in this country for up to 36 months on Optional Practical Training (OPT).

Exceptional credential, lifetime asset

  • Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Management is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA”
  • Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
  • Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.
  • Pursue your marketing analytics degree on your own terms, with options for part-time, full-time, online, on campus, and accelerated study.
Jennifer mitchell

Leveraging Data: Marketing Analytics is the Hottest Field in Marketing

Jennifer Mitchell dives into analytics to give students the skills needed to excel in a marketing world transformed into a landscape driven by consumer data.

Data analytics helps managers understand customer behaviors and make informed decisions to ultimately drive company revenues, improve operational efficiency and customer service, as well as optimize marketing campaigns.

The Essentials

Program Overview

The M.S. in Marketing Analytics requires 10 units of coursework.  Students must also complete an internship as part of the program.  The internship is a program requirement and not part of the 10 units of coursework that must be completed.  The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if the student chooses.

  • An understanding of theory and the practical application to different types of businesses
  • Foundational skills in industry-standard data analytics technologies and software
  • Develop analytical skills to interpret and synthesize data to make practical recommendations
  • Effective communication and presentation skills
  • Foundations of Analytics
  • Digital Marketing Analytics
  • Marketing Research
  • Business Intelligence

REQUIREMENTS

10 course units

  • 7 core courses
  • 3 elective courses
  • 1 internship

Course Catalog

Explore what the School of Management has to offer.