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Marketing analytics

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Help companies understand what products people want, who will buy them, and at what price—and accelerate your career advancement—by mastering the most in-demand field in marketing.

Marketing is no longer just the ads you see on television but is now driven by consumer data. Employers across all industries are clamoring for professionals with the theoretical and practical knowledge to turn marketing data into tangible business value by formulating insights and developing strategies. At Clark University, our M.S. in Marketing Analytics is a STEM OPT-eligible program that will open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the quantitative and statistical tools to collect, evaluate, and interpret marketing data. You’ll also learn the communication skills necessary to share actionable knowledge with colleagues across disciplines and at every level of an organization.

International Students

Science, technology, engineering, and mathematics (STEM) degrees are in tremendous demand across most major industries in the United States. If you graduate with a STEM-designated degree, such as the Master of Science in Marketing Analytics, you may be eligible to remain in this country for up to 36 months on Optional Practical Training (OPT).

Why a Master’s in Marketing Analytics at Clark University

  • Earn your graduate degree in marketing analytics from a globally ranked and accredited university—Clark University has been named a Princeton Review “Best Business School,” achieved repeated recognition from U.S. News & World Report, and is among the elite 5% of business schools to receive AACSB accreditation.
  • Develop the cross-sector skill set you need to help organizations tap into emerging markets.
  • Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
  • Work in a highly collaborative learning environment with talented peers and scholar-practitioner faculty who share with you their deep leadership experience.
  • Pursue your marketing analytics degree on your terms with options for part-time or full-time on campus study, with some courses being offered online.
Jennifer mitchell

Leveraging Data: Marketing Analytics is the Hottest Field in Marketing

Jennifer Mitchell dives into analytics to give students the skills needed to excel in a marketing world transformed into a landscape driven by consumer data.

Data analytics helps managers understand customer behaviors and make informed decisions to ultimately drive company revenues, improve operational efficiency and customer service, as well as optimize marketing campaigns.

The Essentials

Program Overview

The M.S. in Marketing Analytics requires 10 units of coursework.  Students must also complete an internship as part of the program.  The internship is a program requirement and not part of the 10 units of coursework that must be completed.  The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if the student chooses.

  • An understanding of theory and the practical application to different types of businesses
  • Foundational skills in industry-standard data analytics technologies and software
  • Develop analytical skills to interpret and synthesize data to make practical recommendations
  • Effective communication and presentation skills
  • Foundations of Analytics
  • Digital Marketing Analytics
  • Marketing Research
  • Business Intelligence


10 course units

  • 7 core courses
  • 3 elective courses
  • 1 internship

Course Catalog

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