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Join alumna Katherine Rowe for her virtual visit as part of the 2024 Business Analytics Competition Speaker Series!
Katherine Rowe is a Clark University graduate who always had a passion for sports. After graduation she first joined the Army serving as an Executive Officer, Platoon Leader, Battalion Signal Officer, Detachment Commander, and finally Deputy Program Manager, Sexual Assault/Harassment Initiative for the 7th Infantry Division.
Upon her return home from the Army she began an extensive sports strategy career – time spent interning and working at the Home Run Dugout, Dell Technologies, University of Texas – Austin, NBA Summer League and Spurs Sports & Entertainment. In 2020 Katherine took on the role of Business Strategy Consultant for Kraft Analytics Group (part of the New England Patriots) and led ticketing analytics strategy and client management for the National Football League and 30 clubs as well as developed strategy for MMA organization to acquire an average of 1.7M fans per year to database (120% increase from trend).
In 2021 Katherine moved to Salesforce, first as Manager, Strategic Planning & Budget Enablement (Tableau Marketing) and now currently as Senior Sports Manager, Sports Marketing where she drives product integration and storytelling across global partnerships in the F1 & OlyPara ecosystems as well as leads data and Tableau workstreams across all partners, including building a cross functional team, driving overall strategy, and supporting execution.