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Date: March 23
Time: 12:45pm – 1:45
Type of Event: Virtual
Location: via Zoom
The School of Management invites members of the Clark community to attend its Faculty Research Seminar on Wednesday, March 23, from 12:45 – 1:45pm, when Dr. Jin Fang will present her work, “Technology Planning in the Hotel Industry.”
Details: The hospitality industry has turned to technology as a strategic weapon to improve operational efficiency, boost competitive edge, improve service quality, support employees, and maintain customer relationships. Hence, this paper is about technology planning in the hotel industry. We propose a prescriptive model to strategically select technologies to invest in the hotel. By implementing Hyperlink Induced Topic Search (HITS) and PageRank algorithms, we construct a network connecting “hotel selection criteria,” “activities,” and “technologies.” The results present the ranking of the technologies based on the HITS or PageRank weights, utilizing a network analysis. Considering the technologies’ costs and the hotel’s budget, we formulate an optimization model using the Knapsack problem. We demonstrate how our model can be applied to plan technology investments in a hotel with a numerical example.
Zoom Meeting details can be obtained by emailing SOM Professor Fei Fang.