- This event has ended.
Date: September 24
Time: 2:00pm – 3:00pm
Type of Event: Virtual
Location: via Zoom
Clark University alumnus Scott Zimmerman graduated with a BA in English and has worked his way up to the position of Vice President Global Merchandising at Carhartt, an American apparel company founded in 1889. He is the former General Merchandising Manager at New Balance and enjoyed a long merchandising and branding career with Nike. Scott began his career in advertising and sales with the National Basketball Association (NBA).
Scott will offer a presentation on merchandising, understanding consumers, and successful target branding using examples from his experience at Nike and New Balance. He’ll also provide advice on pursuing merchandising and market branding careers. Scott conducts this presentation at a number of universities and it is always well received!