Ayan Ghosh Dastidar
Assistant Professor, School of Management
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Ayan Ghosh Dastidar is a researcher in Quantitative Marketing Strategy with a focus on Digital & Social Media Marketing, Advertising, Healthcare, Place Marketing, and Social Implications of Marketing. His research uses quantitative methods such as Econometric Modeling and Machine Learning on secondary data to study different spillover effects of marketing and highlight marketing’s role in advancing social good. He has received the Best Doctoral Fellow Research Proposal award at the Marketing Strategy Consortium 2020, the Clyde Kitchens/Thoben Elrod/Delta Sigma Pi Doctoral Fellow Research Grant from Georgia State University, and the GTA Teaching Excellence award from J. Mack Robinson College of Business. He was also nominated to represent Georgia State University at the prestigious AMA-Sheth Foundation Doctoral Consortium. Ayan holds a Ph.D. in Marketing from Georgia State University, a Master’s in Applied Statistics & Informatics from the Indian Institute of Technology (IIT) Bombay, and a Bachelor’s in Statistics from St. Xavier’s College (Kolkata). Prior to joining academia, Ayan worked as a Data Science professional for the Hongkong & Shanghai Banking Corporation (HSBC). His research has been published in the Journal of Business Research and the Handbook of Customer Centricity.
Degrees
- Ph.D. in Marketing, Georgia State University, 2022
- M.S. in Applied Statistics & Informatics, India Institute of Technology Bombay, 2012
- B.S. in Statistics, St. Xavier's College, 2010
Affiliated Department(s)
- School of Management
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Scholarly and Creative Works
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Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis
Published in Journal of Marketing
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2023
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Vol. 87
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Issue #3
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Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?
Published in Journal of Business Research
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2023
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Vol. 155
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A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality
Published in Journal of Business Research
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2022
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Vol. 145
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Awards & Grants
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John A. Howard/ AMA Doctoral Dissertation Award: Finalist and Honorable mention
American Marketing Association
2022
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Fellow, Marketing Strategy Consortium, University of Cologne, Germany, May 2024
Marketing Strategy Consortium
2024
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Lou Pelton Emerging Scholar Award
Association of Collegiate Marketing Educators (ACME)
2024
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Fellow, Marketing Strategy Consortium, McCombs School of Business, University of Texas at Austin, USA, December 2020
Marketing Strategy Consortium
2020
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First Place Winner, Doctoral Fellow Research Proposal, Marketing Strategy Consortium, McCombs School of Business, University of Texas at Austin, USA, 2020
Marketing Strategy Consortium
2020
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