Behavioral pricing, services marketing, advertising persuasion theory
Marketing Strategy & Simulation
Advertising & Promotion
Go to Dr. Coulter's Course Pages for more detail
Coulter, Keith S., and Patricia Norberg, (2009) “The Effects of Physical Distance Between Regular and Sale Prices on Numeric Difference Perceptions,” Journal of Consumer Psychology conditionally accepted for publication (with minor revisions) September 1, 2008.
Coulter, Keith S., and Robin A. Coulter, (2007) “Distortion of Price Discount Perceptions: the Right Digit Effect,” Journal of Consumer Research, 34 (2), August, 162-175.
Coulter, Keith S. and Robin A. Coulter (2005), “Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood,” Journal of Consumer Psychology, 15 (1), 64-76.