Keith Coulter
Associate Professor of Marketing
Ph.D., University of Connecticut
E-mail: kcoulter@clarku.edu
Phone: 508-793-7749
Curriculum Vitae for Dr. Coulter
Research Interests
Behavioral pricing, services marketing, advertising persuasion theory
Teaching Courses
Marketing Strategy & Simulation
Advertising & Promotion
Consumer Behavior
Market Pricing
Marketing Management
Sales Management
Go to Dr. Coulter's Course Pages for more detail
Key Publications/Presentations
Coulter, Keith S., and Patricia Norberg, (2009) “The Effects of Physical Distance Between Regular and Sale Prices on Numeric Difference Perceptions,” Journal of Consumer Psychology conditionally accepted for publication (with minor revisions) September 1, 2008.
Coulter, Keith S., and Robin A. Coulter, (2007) “Distortion of Price Discount Perceptions: the Right Digit Effect,” Journal of Consumer Research, 34 (2), August, 162-175.
Coulter, Keith S. and Robin A. Coulter (2005), “Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood,” Journal of Consumer Psychology, 15 (1), 64-76.