Barry Hoffman Nazi Postcard Collection
Collection Information
This collection is comprised of 1,471 postcards that are connected to the Nazi Party in Germany. The Nazi Party emerged from the extremist German nationalist, racist and populist Freikorps paramilitary culture, which fought against the communist uprisings in post–World War I Germany. The party was created to draw workers away from communism and into völkisch nationalism. Initially, Nazi political strategy focused on anti–big business, anti-bourgeois, and anti-capitalist rhetoric. This was later downplayed to gain the support of business leaders, and in the 1930s the party’s main focus shifted to anti-Semitic and anti-Marxist themes. Following the Nazi seizure of power in 1933, Hitler established a Reich Ministry of Public Enlightenment and Propaganda headed by Joseph Goebbels. The Ministry’s aim was to ensure that the Nazi message was successfully communicated through art, music, theater, films, books, radio, educational materials, and the press. Postcards were an extension of the propaganda department to boost morale, glorify their military and political heroes, and commemorate special events and anniversaries. Postcards were easier to disseminate than posters and political cartoons and the Nazi government saw in postcards a way to use visual imagery that could express opinions and rally citizens around common causes inexpensively and effectively.
Postcards were printed and sold throughout Germany and German-occupied territories. The postcards offered an affordable way to stay in contact with family and friends in an era before wide access to mass communication, and this common form of communication became interwoven with images of Hitler and party symbols. The postcards show the massive popularity that Hitler enjoyed in Germany during this era. Nazi propaganda often used Hitler’s image, building a myth of his supposed invincibility and charisma. The leader became associated with the nation’s prosperity and was portrayed as central to its future success. Hitler’s images cast him as a hero, a father figure, and a protector of Germany—and they appeared almost everywhere in Germany during the years of Nazi rule. By late 1943 the printing of postcards stopped due to extreme material shortages from the war. (Source: USHMM)
Special thanks go out to the “Exhibit Team” who spent hours researching, translating and uploading the postcards. This exhibit would not be possible without Lamisa Muksitu ’22, Tara O’Donnell ’23, Nicole Toedtli and Emily Clarke ’24
About the Donor
Barry Hoffman (1936-2022) was an inveterate collector of books and ephemera with a special interest in the history of the Holocaust and the Third Reich. A fortunate introduction by Dr. Jeffrey Kraines inspired Barry to donate some of his most beloved collections to the Strassler Center. Working closely with librarian and archivist Robyn Conroy, Barry donated hundreds of the books he had meticulously collected. His final act of generosity was to contribute his archive of Nazi propaganda postcards. He and his wife Lane traveled to campus during summer 2022 to deliver several beautifully organized binders of well preserved postcards and reference materials.
Preferred Citation
Barry Hoffman Nazi Postcard Collection – Courtesy of The Strassler Center for Holocaust and Genocide Studies at Clark University, Worcester, Massachusetts.
Finding Aid
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Brandenburg Gate Postcard
Hitler Youth Tobacco Card
Neue Reichskanzlei Postcard
Nazi Rally Tobacco Card
Locarno Treaties Postcard
Schwere Granatwerfer Postcard
Italian Postcard
Herzliche Weihnachts Postcard
Occupied Poland Postcard
Nazi Veteran Disability Fundraiser Postcard
“Lookout” by Gustav Traub
1936 Berlin Olympics Postcard
Potsdam Day 1933 Postcard
Marching Soldier Postcard, Feldpost
Winter Relief for the German People 1933-34 Postcard
Winter Relief Postcard
May Day 1938
Hitler Youth Winter Relief Postcard
Frankfurt Old Town Hall
Get to Know Germany: Frankfurt am Main
Get to Know Germany: Wittenberg
Dürnstein in Wachau
Day of the German Police 1941
The Feldhernhalle Postcard
Association for Postal Aviation Documents Berlin
1st Postal Show of the local German collectors’ group
Erika Marching Song Postcard
Completion of 1,000km (621 miles) of autobahn
Volksfest Postcard
How Great is the Prospect of Growing Old Postcard
1936 Berlin Olympic Games
Nationalist Socialist People’s Welfare Postcard
Hitler Youth Postcard
Reich Sports Field Postcard
View of the Hitler’s Private Box at the Berlin Olympic Opening Ceremonies Postcard
The Entrance Gate of Olympic Stadium Postcard
Graf Ludwig Wilhelm Postcard
German Fighting Games Nuremberg 1934 Postcard
Commemoration of November 9, 1923 Postcard
Nuremberg 1935 Postcard
European Youth Association in Vienna Postcard
Anschluss Postcard
Day of the Community Nuremberg Postcard
Gautag Saxony Postcard
The German Red Cross Postcard
The Fuhrer and the Red Cross Postcard
NSFK Model Airplane Exhibition