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School of Management alumnus Xiaofeng Guo is a Lead Data Analyst / Analytics Manager at Wayfair, where he owns a full workstream of an exclusive product portfolio and drives revenue, improves customer experience, and reduces costs on a meaningful scale. Xiaofeng collaborates with his data science team to design and develop a multi-objective top SKU selection framework to maximize business growth and uplift on customer lifetime value.
Previously Xiaofeng was at Vistaprint working in data analysis and developed, built and promoted programmatic paid search target bidding data product as well as optimized audience bidding by creating multiple customer segmentation via RFM and clustering tables.
Open to all graduate students, but seating is limited. (Carlson Hall, 128) Register now!
A Zoom option is also available for students unable to join in person.