University Marketing and Communications


One Clark Brand Messaging

"One Clark" messaging was created to provide a framework for communicating about the University with our diverse constituencies. Understanding Clark University's core identity, ideals, and impact — and being able to articulate them to an external audience — are key ways that the Clark community can work together to enhance our stature as a university of consequence.

This is an institution where research excellence drives action in dealing with the world's most pressing problems, where community partnerships help strengthen our city, and where students shape new ways of thinking, leading and transforming.

All Clark University departments, centers, institutes, programs and university-sanctioned organizations contribute to the "One Clark" brand every day. By taking full advantage of Clark's brand messaging in all communications and in promotional materials, you continue to build a stronger, unified university.