{"id":48,"date":"2025-02-02T10:27:03","date_gmt":"2025-02-02T15:27:03","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/jp\/?page_id=48"},"modified":"2025-10-30T11:46:39","modified_gmt":"2025-10-30T15:46:39","slug":"links","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/","title":{"rendered":"Links"},"content":{"rendered":"\n<div class=\"wp-block-columns sidebar is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45rem\">\n<p class=\"intro\">Hyperlinks are the foundation of the world wide web, and while they look simple, it&#8217;s easy to get them wrong.<\/p>\n\n\n\n<p>Links must be formatted in a way that makes them user-friendly and usable by everyone. Remember that visitors experience the website differently depending on the technology they use. It could be a desktop browser, a touch screen phone, or assistive technology like a screen reader.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for links<\/h2>\n\n\n\n<p>Here are a few simple steps for making better links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do not open links in new windows<\/h3>\n\n\n\n<p>With rare exceptions, links should always open in the same window.  <a href=\"https:\/\/www.nngroup.com\/articles\/new-browser-windows-and-tabs\/\">Research indicates new windows are less accessible and confusing to readers<\/a>, especially on mobile devices.  The only time you should open a link in a new window is when the link contains information necessary to complete a task in the current window.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link text should describe what it links to<\/h3>\n\n\n\n<p>Make sure that link text is descriptive. Readers using assistive technology don&#8217;t always read the page from top to bottom, and frequently read only the links on the page.  It&#8217;s OK to have several words in a link.<\/p>\n\n\n\n<p>Good descriptive link: <a href=\"https:\/\/www.clarku.edu\/faculty\/profiles\/ora-szekely\/\">Ora Szekely&#8217;s profile<\/a>; bad vague link: Ora Szekely&#8217;s <a href=\"https:\/\/www.clarku.edu\/faculty\/profiles\/ora-szekely\/\">profile<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid use generic link text like &#8220;learn more.&#8221; <\/li>\n\n\n\n<li>Never describe the visitor&#8217;s action like &#8220;click here&#8221; or &#8220;tap the button.&#8221;<\/li>\n\n\n\n<li>Use verbs on links to encourage action, like <a href=\"https:\/\/www.clarku.edu\/programs\/\">Explore academic programs<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Use links judiciously<\/h3>\n\n\n\n<p>When a reader encounters a link, it causes them to stop and make a decision about whether or not to follow the link. That means that with each link, you&#8217;re offering your reader an opportunity to go explore something else.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In run-of-text content, limit the number of links.  3 in a paragraph is a lot, as is 2 in a sentence.<\/li>\n\n\n\n<li>Links are more likely to be found at the top of the page than the bottom.<\/li>\n\n\n\n<li>Link only to things that provide topical and necessary context to an interested reader. <\/li>\n\n\n\n<li>When describing a student&#8217;s work, link to that student&#8217;s academic program.<\/li>\n\n\n\n<li>Use sidebars, cards, and boxouts to position a link off to the side so it&#8217;s not in the run of text.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Maintain your links<\/h3>\n\n\n\n<p>URLs change, and links break. Review all of your links at least once a year to make sure they&#8217;re still pointing to the correct place.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><?xml encoding=\"utf-8\" ?><nav class=\"is-vertical wp-block-navigation is-content-justification-stretch is-layout-flex wp-container-core-navigation-is-layout-353c4f5a wp-block-navigation-is-layout-flex\" aria-label=\"Build a website submenu\"><ul class=\"wp-block-navigation__container  is-vertical wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/writing-for-the-web\/\"><span class=\"wp-block-navigation-item__label\">Writing for the Web<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/\"><span class=\"wp-block-navigation-item__label\">Links<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/color\/\"><span class=\"wp-block-navigation-item__label\">Color<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/images\/\"><span class=\"wp-block-navigation-item__label\">Images<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/documents\/\"><span class=\"wp-block-navigation-item__label\">Documents<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/accessibility\/\"><span class=\"wp-block-navigation-item__label\">Accessibility<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/how-tos\/\"><span class=\"wp-block-navigation-item__label\">How tos<\/span><\/a><\/li><\/ul><\/nav>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyperlinks are the foundation of the world wide web, and while they look simple, it&#8217;s easy to get them wrong. Links must be formatted in a way that makes them user-friendly and usable by everyone. Remember that visitors experience the website differently depending on the technology they use. It could be a desktop browser, a [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-48","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Links - ClarkU WordPress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Links\" \/>\n<meta property=\"og:description\" content=\"Hyperlinks are the foundation of the world wide web, and while they look simple, it&#8217;s easy to get them wrong. Links must be formatted in a way that makes them user-friendly and usable by everyone. Remember that visitors experience the website differently depending on the technology they use. It could be a desktop browser, a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/\" \/>\n<meta property=\"og:site_name\" content=\"ClarkU WordPress\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T15:46:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/wordpress\\\/build-a-website\\\/links\\\/\",\"url\":\"https:\\\/\\\/www.clarku.edu\\\/wordpress\\\/build-a-website\\\/links\\\/\",\"name\":\"Links - ClarkU WordPress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/wordpress\\\/#website\"},\"datePublished\":\"2025-02-02T15:27:03+00:00\",\"dateModified\":\"2025-10-30T15:46:39+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.clarku.edu\\\/wordpress\\\/build-a-website\\\/links\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/wordpress\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/48#breadcrumbs\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":0,\"name\":\"ClarkU\",\"item\":\"https:\\\/\\\/www.clarku.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":1,\"name\":\"ClarkU WordPress\",\"item\":\"https:\\\/\\\/www.clarku.edu\\\/wordpress\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/wordpress\\\/#website\",\"url\":\"https:\\\/\\\/www.clarku.edu\\\/wordpress\\\/\",\"name\":\"ClarkU WordPress\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.clarku.edu\\\/wordpress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Links - ClarkU WordPress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/","og_locale":"en_US","og_type":"article","og_title":"Links","og_description":"Hyperlinks are the foundation of the world wide web, and while they look simple, it&#8217;s easy to get them wrong. Links must be formatted in a way that makes them user-friendly and usable by everyone. Remember that visitors experience the website differently depending on the technology they use. It could be a desktop browser, a [&hellip;]","og_url":"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/","og_site_name":"ClarkU WordPress","article_modified_time":"2025-10-30T15:46:39+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/","url":"https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/","name":"Links - ClarkU WordPress","isPartOf":{"@id":"https:\/\/www.clarku.edu\/wordpress\/#website"},"datePublished":"2025-02-02T15:27:03+00:00","dateModified":"2025-10-30T15:46:39+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clarku.edu\/wordpress\/build-a-website\/links\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/pages\/48#breadcrumbs","itemListElement":[{"@type":"ListItem","position":0,"name":"ClarkU","item":"https:\/\/www.clarku.edu\/"},{"@type":"ListItem","position":1,"name":"ClarkU WordPress","item":"https:\/\/www.clarku.edu\/wordpress"}]},{"@type":"WebSite","@id":"https:\/\/www.clarku.edu\/wordpress\/#website","url":"https:\/\/www.clarku.edu\/wordpress\/","name":"ClarkU WordPress","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clarku.edu\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/pages\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":5,"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/pages\/48\/revisions"}],"predecessor-version":[{"id":575,"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/pages\/48\/revisions\/575"}],"up":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/www.clarku.edu\/wordpress\/wp-json\/wp\/v2\/media?parent=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}