{"id":326,"date":"2025-07-15T09:52:31","date_gmt":"2025-07-15T13:52:31","guid":{"rendered":"https:\/\/www.clarku.edu\/jp\/?page_id=326"},"modified":"2025-12-19T14:27:46","modified_gmt":"2025-12-19T19:27:46","slug":"promos","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/wordpress\/components\/banners\/promos\/","title":{"rendered":"Promos"},"content":{"rendered":"\n<div class=\"wp-block-columns sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45rem\">\n<p class=\"is-style-intro\">Use a promotional block to reinforce a primary idea for your&nbsp;page.<\/p>\n\n\n\n<p>ClarkU includes a few different types of promos, and each has its own use&nbsp;case.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cta-bar\">CTA bar<\/h2>\n\n\n\n<p>The CTA bar, short for call to action bar, is an element that makes a powerful statement that is paired to a button for a visitor to act.  One such example is the one in the footer of every clarku page.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45rem\">\n<p>A CTA bar can take several forms. A simpler variety might be a color field:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull cta-bar-container red has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#00c4de33;margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"cta-bar-text has-black-color has-text-color has-link-color wp-elements-edbdf2eb89d27227a6614720f79033af\">Come and see what makes Clark stand out.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-deep-red-background-color has-background wp-element-button\" href=\"https:\/\/www.clarku.edu\/undergraduate-admissions\/visit\/\" target=\"_blank\" rel=\"noreferrer noopener\">PLAN YOUR VISIT<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45rem\">\n<p>On programs, you might find a CTA bar with a tabbed interface:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull roomy has-white-color has-blue-background-color has-text-color has-background has-link-color wp-elements-25e5c8707a9118941614088af4f919a5 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-clarku-clarku-block-tabs clarku__tabs_ae54e2e4 outline is-style-default\"><ul class=\"clarku__tab-labels\" role=\"tablist\" aria-label=\"tabbed content\"><li id=\"\" class=\"clarku__tab-label active\" role=\"tab\">Apply<\/li><li id=\"\" class=\"clarku__tab-label\" role=\"tab\">Request Info<\/li><\/ul><div class=\"clarku__tab-content\">\n<div class=\"wp-block-clarku-child-tab clarku__tab-panel\" role=\"tabpanel\" aria-labelledby=\"Apply\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fb200d29 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-center intro has-large-font-size\">Are you ready to take the first step?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.clarku.edu\/undergraduate-admissions\/apply\/\">Apply Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-clarku-child-tab clarku__tab-panel\" role=\"tabpanel\" aria-labelledby=\"Request Info\"><div id=\"form_51beae3e-1ae2-4dd3-a17f-be423f51f3e5\">Loading\u2026<\/div>\r\n<p><script async=\"async\" src=\"https:\/\/apply.clarku.edu\/register\/?id=51beae3e-1ae2-4dd3-a17f-be423f51f3e5&output=embed&div=form_51beae3e-1ae2-4dd3-a17f-be423f51f3e5\">\/**\/<\/script>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45rem\">\n<h2 class=\"wp-block-heading\" id=\"h-promo-block\">Promo block<\/h2>\n\n\n\n<p>A promo block is the next size up.  The purpose is the same, but the promo block allows for longer copy and different styles like headings and lists.  It also includes an image that helps ground the call to the page content.  Just like with CTA bars, the promo block should end with a button to drive readers to action.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull promo-block\" style=\"min-height:50vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#d6cdc7\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"\/wp-content\/themes\/jonas\/images\/shrestha.jpg\" style=\"object-position:62% 37%\" data-object-fit=\"cover\" data-object-position=\"62% 37%\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"clarku-promo\" style=\"--promo-xaxis-slider:25;--promo-valign: center;--promo-height: 100%;--promo-alignSelf:50;--promo-width:400px;\">\n\t\n<div class=\"wp-block-clarku-promo-contents has-background\" style=\"background-color:#212121bf\">\n<h3 class=\"wp-block-heading\" id=\"h-career-ready\" style=\"font-size:var(--wp--preset--font-size--x-large)\">Career-ready<\/h3>\n\n\n\n<p>Clark alumni thrive as leaders in business, the nonprofit sector, education, and research. They are activists and entrepreneurs, leading fulfilling lives as responsible global citizens.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-deeper-red-background-color has-background wp-element-button\">VALUE OF A CLARK DEGREE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45rem\">\n<h2 class=\"wp-block-heading\" id=\"h-closers\">Closers<\/h2>\n\n\n\n<p>The closer is an element that is typically deployed site-wide. It&#8217;s a persistent action that provides visibility to critical call-to-actions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull closer is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"min-height:40vh;background-image:url(&apos;https:\/\/www.clarku.edu\/wordpress\/wp-content\/themes\/jonas\/images\/jch-walk.jpg&apos;);background-position:68% 38%;background-size:cover;\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group color has-white-color has-deep-red-background-color has-text-color has-background has-link-color wp-elements-571a22152cdfbc25ad57d062ecc92c22 is-layout-constrained wp-container-core-group-is-layout-c399be0d wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-x-large-font-size\" id=\"h-be-a-force-for-change\">Be a force for change.<\/h3>\n\n\n\n<p>Come study at a small research university with a strong liberal arts core.<\/p>\n\n\n\n<div class=\"wp-block-clarku-clarku-block-tabs clarku__tabs_7f6f95ab\"><ul class=\"clarku__tab-labels\" role=\"tablist\" aria-label=\"tabbed content\"><li id=\"\" class=\"clarku__tab-label active\" role=\"tab\">Undergraduate<\/li><li id=\"\" class=\"clarku__tab-label\" role=\"tab\">Graduate<\/li><\/ul><div class=\"clarku__tab-content\">\n<div class=\"wp-block-clarku-child-tab clarku__tab-panel\" role=\"tabpanel\" aria-labelledby=\"Undergraduate\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"#visit\">Visit<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"#apply\">Apply<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-small-font-size wp-elements-161446829605689704f7bc7f8687d033\">Still curious? <a href=\"https:\/\/www.clarku.edu\/undergraduate-admissions\/request-information\/\">Request more information<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-clarku-child-tab clarku__tab-panel\" role=\"tabpanel\" aria-labelledby=\"Graduate\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"#visit\">Inquire<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"#apply\">Apply<\/a><\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reinforce a primary idea or call to action.<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":626,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-326","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - 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