{"id":112,"date":"2025-03-07T09:33:24","date_gmt":"2025-03-07T14:33:24","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/jp\/?page_id=112"},"modified":"2025-12-16T10:15:30","modified_gmt":"2025-12-16T15:15:30","slug":"anatomy-landing-page","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/wordpress\/layout\/anatomy-landing-page\/","title":{"rendered":"Anatomy of a landing page"},"content":{"rendered":"\n<div class=\"wp-block-columns sidebar is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"intro\">Landing pages help visitors navigate to important pages on the site.<\/p>\n\n\n\n<p>Landing pages are used to draw interest to one or a few core ideas and motivate the visitor to investigate those ideas. They can be used in conjunction with an ad campaign where a visitor might be encouraged to apply or inquire. Landing pages can also be used to introduce a department, school, or broad topic that requires many other pages to support it.  <\/p>\n\n\n\n<p>A successful landing page will command the attention of the visitor, fuel their interest in the topic, and ultimately instill a desire that inspires them to take action.  That action is typically clicking a button that goes to either more detailed information, a form, or an application.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><?xml encoding=\"utf-8\" ?><nav class=\"is-vertical wp-block-navigation is-content-justification-stretch is-layout-flex wp-container-core-navigation-is-layout-353c4f5a wp-block-navigation-is-layout-flex\" aria-label=\"Layout submenu\"><ul class=\"wp-block-navigation__container  is-vertical wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/layout\/anatomy-landing-page\/\"><span class=\"wp-block-navigation-item__label\">Anatomy of a landing page<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/layout\/anatomy-detail-page\/\"><span class=\"wp-block-navigation-item__label\">Anatomy of a detail page<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/layout\/columns-containers\/\"><span class=\"wp-block-navigation-item__label\">Columns and containers<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/layout\/headers\/\"><span class=\"wp-block-navigation-item__label\">Page headers<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/wordpress\/layout\/footers\/\"><span class=\"wp-block-navigation-item__label\">Footers<\/span><\/a><\/li><\/ul><\/nav>\n<\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de185e8ae69&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de185e8ae69\" class=\"wp-block-image alignright size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.clarku.edu\/wordpress\/wp-content\/uploads\/sites\/32\/landing-page-wireframe-334x1024.png\" alt=\"an illustration of a landing page\" class=\"wp-image-115\" style=\"width:300px\" srcset=\"https:\/\/www.clarku.edu\/wordpress\/wp-content\/uploads\/sites\/32\/landing-page-wireframe-334x1024.png 334w, https:\/\/www.clarku.edu\/wordpress\/wp-content\/uploads\/sites\/32\/landing-page-wireframe-98x300.png 98w, https:\/\/www.clarku.edu\/wordpress\/wp-content\/uploads\/sites\/32\/landing-page-wireframe-768x2355.png 768w, https:\/\/www.clarku.edu\/wordpress\/wp-content\/uploads\/sites\/32\/landing-page-wireframe-501x1536.png 501w, https:\/\/www.clarku.edu\/wordpress\/wp-content\/uploads\/sites\/32\/landing-page-wireframe-668x2048.png 668w, https:\/\/www.clarku.edu\/wordpress\/wp-content\/uploads\/sites\/32\/landing-page-wireframe.png 1260w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-small-font-size\">Typical landing page structure<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list\">\n<li>An optional alert message<\/li>\n\n\n\n<li>The ClarkU logo and navigation<\/li>\n\n\n\n<li>A hero section that combines media and text<\/li>\n\n\n\n<li>Department navigation<\/li>\n\n\n\n<li>Breadcrumbs<\/li>\n\n\n\n<li>Body (page content)<\/li>\n\n\n\n<li>Contact area<\/li>\n\n\n\n<li>Closer element encouraging future students to apply, request information, visit, etc.<\/li>\n\n\n\n<li>Appeal to give to ClarkU<\/li>\n\n\n\n<li>University footer.<\/li>\n<\/ul>\n\n\n\n<aside class=\"wp-block-group boxout clear has-light-warm-gray-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p>Building a landing page often requires some modification to header and footer elements that are managed by Marketing and Communications.<\/p>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading has-small-font-size\">Features of the illustration<\/h2>\n\n\n\n<p>The page starts with a <a href=\"https:\/\/www.clarku.edu\/wordpress\/design-elements\/heroes\/\">hero element<\/a>.  It may be an image or a video, and includes a clear and concise heading, and optionally a tagline that helps a visitor know that they&#8217;re in right place.<\/p>\n\n\n\n<p>The content of the page is varied and divided into small sections that are easy to skim quickly.  It often beings with a short intro paragraph (add <code>intro<\/code> to the Block \u2192 Advanced \u2192 Additional CSS Classes) to build interest, and graphical treatments for the content below.<\/p>\n\n\n\n<p>This landing pages includes several calls to action in the various sections of the page, and culminates in the core institutional actions: apply, inquire, visit, and give.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing pages help visitors navigate to important pages on the site. Landing pages are used to draw interest to one or a few core ideas and motivate the visitor to investigate those ideas. They can be used in conjunction with an ad campaign where a visitor might be encouraged to apply or inquire. Landing pages [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":113,"parent":20,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-112","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Anatomy of a landing page - ClarkU WordPress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/wordpress\/layout\/anatomy-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anatomy of a landing page\" \/>\n<meta property=\"og:description\" content=\"Landing pages help visitors navigate to important pages on the site. 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