- This event has passed.
Date: October 22
Time: 12:15pm – 1:15pm
Type of Event: Virtual
Location: via Zoom
Alumna Ruby Dinh is an expert in omni-channel marketing analytics, with a long record of success driving customer growth through impactful retail, print, and digital marketing programs.
From a start in driving promotional analytics for 200+ retail stores, Ruby went on to optimize billions of square inches of catalog space before planning and executing the test plan for the third-biggest revenue-driving email channel.
Currently, she sits at the intersection of brand and CRM, leveraging experience in customer push marketing vehicles and primary/secondary research to develop a two-year customer strategy for a heritage company in the process of a major rebranding.
Ruby is passionate about serving as a customer advocate through planning and go-to-market strategies, including positioning, merchandising, content, and targeting. She has played a key role in the continued success of high-profile brands, including Tommy Hilfiger and L.L. Bean.
The general Clark community may join by requesting the Zoom link through Kelly Kochis, SCMC associate director.