{"id":10,"date":"2025-09-09T10:17:34","date_gmt":"2025-09-09T14:17:34","guid":{"rendered":"https:\/\/www.clarku.edu\/campaign-new\/?page_id=10"},"modified":"2026-05-09T17:24:55","modified_gmt":"2026-05-09T21:24:55","slug":"home","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/plan-and-purpose\/","title":{"rendered":"Home"},"content":{"rendered":"\n
\"\"<\/span>
\n

With Plan and Purpose,
Clark is shaping solutions
to humanity’s most urgent
challenges.<\/h3>\n<\/div><\/div>\n\n\n\n
\n

This $250 million campaign\u2014<\/h2>\n\n\n\n

Clark\u2019s most ambitious yet\u2014is a bold call to action, uniting our community in the pursuit of discovery, innovation, and meaningful change on the challenges that matter most\u2014on campus, in Worcester, and around the world.<\/p>\n\n\n\n

A message from leadership<\/a><\/p>\n<\/div>\n\n\n\n

\n

What matters most?<\/p>\n\n\n\n

Our relationships with
the planet, with technology
and with each other<\/h2>\n<\/div>\n\n\n\n
\"\"<\/span>
\n
\n
\n

Campaign priority<\/p>\n\n\n\n

Plan and Purpose for Thriving on a Sustainable Planet<\/h2>\n\n\n\n

Elevating Clark\u2019s essential role in creating outsized positive impact on the most pressing challenges of our time.<\/p>\n\n\n\n

\n
Thriving on a Sustainable Planet<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\"temp\"<\/span>
\n
\n
<\/div>\n\n\n\n
\n

Campaign priority<\/p>\n\n\n\n

Plan and Purpose
for Stewarding Technological Progress<\/h2>\n\n\n\n

We will equip students with the skills to lead in a transformed digital age, ensuring progress that serves humanity wisely and equitably.<\/p>\n\n\n\n

\n
Stewarding Technological Progress<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\"\"<\/span>
\n
\n
\n

Campaign priority<\/p>\n\n\n\n

Plan and Purpose
for Uplifting People<\/h2>\n\n\n\n

We seek to uplift individuals and communities through education, action, and collaboration.<\/p>\n\n\n\n

\n
Uplifting People<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Why plan and purpose?<\/p>\n\n\n\n

The origin of our campaign name is from Jonas Clark\u2019s speech at the Opening Exercises of Clark University on October 2, 1889 at 3:00 where he began by stating:<\/p>\n\n\n\n

\n
\n
\"Jonas<\/figure>\n\n\n\n

Jonas Clark<\/p>\n<\/div>\n\n\n\n

\n

\u201cWhen we first entered upon our work it was with a well-defined plan and purpose<\/em>, in which plan and purpose we have steadily persevered\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

By repeating \u2018plan and purpose\u2019, Jonas Clark emphasized that the two concepts are inseparable. A plan without purpose is directionless; a purpose without a plan is unattainable. Together, they create the framework for success.<\/p>\n\n\n\n

In that spirit of plan, purpose, and perseverance, and just as Clarkies always have, we will roll up our sleeves and get to work ensuring Clark University continues a legacy of creating outsized global impact from the middle of the real-world.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Join our campaign for what matters most<\/p>\n\n\n\n

\n
give now<\/a><\/div>\n\n\n\n
get involved<\/a><\/div>\n<\/div>\n\n\n\n
\"Illustration<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This $250 million campaign\u2014 Clark\u2019s most ambitious yet\u2014is a bold call to action, uniting our community in the pursuit of discovery, innovation, and meaningful change on the challenges that matter most\u2014on campus, in Worcester, and around the world. A message from leadership What matters most? Our relationships withthe planet, with technologyand with each other Why plan […]<\/p>\n","protected":false},"author":6,"featured_media":15,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"priority":"","footnotes":""},"class_list":["post-10","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCampaign | Clark University<\/title>\n<meta name=\"description\" content=\"Discover how Clark University\u2019s Plan and Purpose empowers students to explore their passions, engage with community, and prepare for meaningful careers and lives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/plan-and-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home\" \/>\n<meta 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