Workshops

Building Business Value

- Strategies for increasing profit

Time and location

Wednesday, March 14, 2018
8:45 – 12 noon
Grace Conference Room
Higgins University Center

Workshop detail

The goal of this session is to challenge the way you look at and run your business and help you build a stronger more profitable company.  Some of the tops that will be covered in this session include:

  • The need for a strategic review
  • SWOT analysis
  • The business value cycle
  • Growth strategies

Speaker

Terence Shepherd - CM&AA, CPA, MST, Manager Partner, Shepherd & Goldstein, LLP, Worcester, MA

Sponsored by

Shepherd & Goldstein
Mirick O’Connell
Commerce Bank
Berkshire Bank

Register

From Good Idea to Marketable Product

- 8 Steps to Successful Inventing

Time and location

Thursday, March 22, 2018
8:45 – 12 noon
Grace Conference Room
Higgins University Center

Workshop detail

This workshop is for start-ups, entrepreneurs, creative individuals…anyone with a new concept regardless of prior experience or stage of product development.

  • Steps to complete before investing your money
  • Roadmap in launching a new product
  • Trademark, copy write or patent?

Speakers

Elizabeth Pierotti - Owner, Inventor & Educator, The Inventing Life, Greene, RI
Mary Casey, Esq. - Managing Attorney, Harbor Law Group, Northborough, MA

Sponsored by

Harbor Law Group
Baystate Savings Bank
Fidelity Bank
UniBank

Register

Your Brand VS. Your Website

- How to get the most impact

Time and location

Thursday, April 5, 2018
8:45 – 12 noon
Grace Conference Room
Higgins University Center

Workshop detail

Your website’s goal is to build awareness, offer information, and to compel a viewer to take action that results in sales.  This workshop will help you define your visual brand so that you can:

  • Visually communicate who you are, what you do, and know what sets you apart
  • Keep your brand consistent across all marketing mediums

Speakers

Stephanie Audette Connor - Stephanie Audette Design, LLC, North Grafton, MA
Lysa Miller - Partner, VP Sales & Marketing, 3 Media Web, Hudson, MA

Sponsored by

Avidia Bank
The Feingold Companies
TD Bank

Register

Social Media & Trending Marketing Topics

- Learn tips and strategies from Davis Advertising

Time and location

Thursday, April 19, 2018
8:45 – 12 noon
Grace Conference Room
Higgins University Center

Workshop detail

Whether you are a young business or established, this is an opportunity to learn, keep current on technology and keep your marketing plan laser sharp.  This seminar will cover:

  • Social media marketing
  • Website SEO
  • Google AdWords
  • Maximize reviews

Speaker

Andy Davis, President, Davis Advertising, Worcester, MA

Sponsored by

Digital Federal Credit Union
Resource Management, Inc.
Cornerstone Bank

Register

Where e-Mail Marketing Goes Wrong and How to Make it Go Right

- The Do’s and Don’ts of e-Mail Marketing

Time and location

Thursday, May 3, 2018
8:45 – 12 noon
Grace Conference Room
Higgins University Center

Workshop detail

This down to earth workshop will help you design strategies concerning:

  • Increasing your brand awareness and credibility vs. devaluing your brand and credibility
  • Attracting customers vs. turning them off
  • Getting results vs. wasting your precious time

Speaker

Matt Ward - Owner, President/CEO, inConcert Web Solutions, Inc., Grafton, MA

Sponsored by

Middlesex Savings Bank
Country Bank
Webster Five

Register

Additional information

Registration and parking

Registration begins at 8:45 am. All programs run from 9:00 am until 12:00 pm.

All programs are held in the:

Grace Conference Room, Higgins University Center
Clark University
950 Main Street
Worcester, MA, 01610

Parking

  • Clark University Parking Garage - Entrance on Downing Street. Guest parking is located on the upper level.
  • Alumni & Student Engagement Center parking lot - 939 Main Street, Worcester (next to St. Peter's Church)
  • Administrative parking lot - (between Woodland & Hawthorne Streets)
  • Clark Labs parking lot - 921 Main Street, Worcester

Some on-street parking is permitted, but please check street signs carefully for parking restrictions.

Parking and campus map [PDF]

Cost and payment

$25 for each workshop

Special - $99 for all 5 seminars

Credit card payment accepted with online registration, or a check, made payable to Clark University, may be mailed to:

Clark University SBDC
950 Main Street
Worcester MA
01610-1477

Space is limited. Advanced registration required. Registration fees include materials and coffee/tea service. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry, no refunds will be given to individuals who register but are unable to attend.

Please contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu.

REGISTER

Corporate sponsors

The Massachusetts Small Business Development Center Network Central Regional Office at Clark University would like to extend thanks to the following institutions for their financial support, thus allowing us to provide quality and educational workshops at a nominal fee to the small business community.