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Guidelines and Policies

Brand Identity Guide

Our Brand Identity Guide was created to ensure all print communications — publications, stationery, business cards, promotional items, signs, and all other documents or items representing Clark or its departments and offices — present a clear, consistent, and positive identity.

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Editorial Style Guide

This Editorial Style Guide is intended to help Clark writers and content managers communicate clearly and consistently by addressing common style, writing, and grammar questions. It is based on the Associated Press Stylebook (with some Clark-specific exceptions).

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Social Media Policies and Guidelines

This guide is intended for Clark faculty and staff who want to create and manage social media presences on behalf of their academic or administrative departments.

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Web Policies and Guidelines

When maintaining Clark department and office websites, content managers should follow web policies and guidelines.

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Contact Information

University Marketing and Communications

Office Location
  • 138 Woodland Street
    Main Office, Room 207
    Worcester, MA 01610
  • 1-508-793-7441
  • 1-508-793-7565 FAX