Public-Facing Clark Website
The University Marketing Web Team, located in University Marketing and Communications, is responsible for managing the content strategy and design of the public-facing Clark website.
We create and maintain top-level University web pages on the WordPress content management system. We also work closely with web content managers in University offices and departments to ensure Clark’s website design and content strategy are implemented throughout the Clark website. We train web content managers to maintain pages using Clark’s approved website design on WordPress.
Office and Department Web Sites
How do you maintain your department or office website? Here are a few things to keep in mind:
- Choosing a web content manager: Each academic department and administrative office at Clark should select one to two people responsible for maintaining website content via the WordPress platform.
To obtain permissions and access to an office or department website, a web content manager must receive training from the University Marketing and Communications Web Team. Contact Carol D’Onofrio, CMS administrator. - Creating and maintaining content: Web content managers are responsible for editing existing content and keeping it up-to-date. If you wish to create new content, including replacing photos or creating pages, please enter a web request.
- Content strategy: All University office and department websites should reflect the University’s strategic marketing and communication goals. The Web Team reviews the Clark website to ensure content is updated and of high-quality; as part of our strategic website goals, we will contact you if your office website needs a content review or refresh. In addition, we welcome you to reach out to us for the same. Contact Laurel McLaughlin, director of web strategy.
Faculty Biographies and Academic Catalog Information
Faculty biographies and academic catalog information are maintained by faculty and academic departments via tools offered by Information Technology Services (ITS). For more information, visit the ITS website.
Faculty, Staff and Research Laboratory Websites
Faculty and staff may create personal websites, including personal research laboratory websites, using services offered by Information Technology Services (ITS). For more information, visit the ITS website.
Web Analytics
Marketing and Communications’ Web Team tracks web analytics for key, strategic University pages. For more information, contact John Pennypacker.
Additional University Web Policies and Services
- Appropriate Use of Clark’s Information Technology System (ITS policy), including:
- Privacy and monitoring
- Security
- Fair access
- Open expression
- Copyright and licensed material
- Web Surveys for Learning and Research (supported by ITS)