Above: The preferred new Clark University logo; horizontal with tagline
Clark University Logo Guidelines
The Clark University logo serves to identify the University in all forms of communication. Please adhere to the guidelines put forth in the Brand Identity Style Guide. If you need logos for apparel embroidery or online use, please contact Marketing and Communications directly.
We have conveniently packaged the Brand Identity Style Guide and Logos into a single downloadable file, which contains the following:
- Logo Folder
- for Microsoft Office (PNG)
- for Print Vendors (EPS)
- Brand Identity Style Guide [PDF]
- Guidelines for logo usage
- Color palette
- Font Usage
- Dos and Don'ts
- When is the change being made?
- The Fiat Lux insignia became the official logo of the University as of April 22, 2015. We ask that all Clark University departments, centers, institutes, programs and University-sanctioned organizations use the logo on any new marketing or communications materials, advertisements, signage, websites, emails and social media produced after April 22, 2015. The shield logo should be replaced with the Fiat Lux logo on all existing communications by the beginning of the academic year in late August.
- Why was the logo changed?
- The imagery of the sun illuminating an open book with the words Fiat Lux has been the University's seal since 1892, and now has been formalized as the official logo, replacing the "shield" image. Research commissioned by Clark University in summer 2013 across an audience of higher education peers, graduate and undergraduate prospects, and guidance counselors found that academic rigor and excellence were perceived at a significantly higher level for the image of the seal when compared to the shield logo. The Fiat Lux logo change has earned the endorsement of the Board of Trustees as a truer reflection of Clark's educational values.
- Do I need new stationery? Can I use what I have?
- If you are in regular contact with parents, prospective students and families, alumni, foundations, peer institutions and other external audiences, you should use new stationery and business cards with the updated logo. Work with your department head to determine if you should order now or wait for the new fiscal year. The Fiat Lux logo should be used on all University communications by the end of August. This is also a good time for each department to evaluate its printed-communications needs. Many audiences prefer to receive communications electronically, so it may not be necessary to order new.
- If I need to update, what are my options?
- We strongly encourage the use of electronic stationery which is more consistent with today's mode of communication and is in line with Clark's commitment to sustainability. E-stationery can be personalized in the same way as printed stationery and you can download a template.
- Is there a budget to update communications with the new logo?
- No. However, we are announcing the change now to enable you to use remaining budget funds from this fiscal year for updating materials and for budgeting potential expenditures for the year ahead. Again, this is an opportunity to assess your printed-communications needs.
- What do I do with my stationery with the old logo?
- Stationery and envelopes with the old logo can be re-used (as scrap paper) or recycled. If you have many boxes of stationery to recycle, contact Sustainable Clark x7601 or Melissa x7441 to schedule a pick-up this July. Smaller quantities can be put it in your office or building paper-recycling bin.
- What was the cost of designing the revised logo?
- There was no cost. The logo was designed in-house by Clark University Marketing and Communications.
- Who should I contact if I need help and have questions?
- If you have further questions, please contact Keith Carville, creative director, at 508-793-7696, firstname.lastname@example.org, or Lori Fearebay, creative services manager, at 508-793-7746, email@example.com.