{"id":28503,"date":"2026-05-21T17:04:05","date_gmt":"2026-05-21T21:04:05","guid":{"rendered":"https:\/\/www.clarku.edu\/news\/?post_type=story&#038;p=28503"},"modified":"2026-05-21T17:50:15","modified_gmt":"2026-05-21T21:50:15","slug":"hendrix-springsteen-joplin-still-echo-inside-atwood-hall","status":"publish","type":"story","link":"https:\/\/www.clarku.edu\/news\/2026\/05\/21\/hendrix-springsteen-joplin-still-echo-inside-atwood-hall\/","title":{"rendered":"Hendrix, Springsteen, Joplin still echo inside Atwood Hall"},"content":{"rendered":"\n\n\n<p class=\"is-style-intro has-large-font-size\">Video, exhibit recall Clark\u2019s storied rock \u2019n\u2019 roll history<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Throughout rock \u2019n\u2019 roll history, playing in certain venues meant that a performer had made it.<\/p>\n\n\n\n<p>Woodstock.<\/p>\n\n\n\n<p>Madison Square Garden.<\/p>\n\n\n\n<p>The Hollywood Bowl.<\/p>\n\n\n\n<p>Atwood Hall.<\/p>\n\n\n\n<p>Wait \u2026 Atwood Hall? At Clark University?&nbsp;<em>That&nbsp;<\/em>Atwood Hall?<\/p>\n\n\n\n<p>One and the same.<\/p>\n\n\n\n<p>The artists who performed in the venerable auditorium, and on other campus stages, form a compendium of rock royalty that is rare for a school of Clark\u2019s size. Some arrived at Clark as established stars \u2014 Jimi Hendrix, The Grateful Dead, Janis Joplin \u2014 while others were in the early stages of their ascent\u2014Bruce Springsteen, The Talking Heads, The Cars. Beginning in the late 1960s and into the \u201990s, Atwood was a common stop for bands on their way to play gigs in Boston or New York: a quick stop in central Massachusetts to perform for some college kids, test the limits of the sound system, earn a few bucks, and move on to the next show.<\/p>\n\n\n\n<p>These memorable concerts have been memorialized in a new video, \u201c<a href=\"https:\/\/vimeo.com\/1189384201\/c294880898?fl=pl&amp;fe=sh\">Echoes of Atwood Hall<\/a>,\u201d\u00a0and exhibition (see sidebar) thanks to the generosity of Clark Trustee Nancy Mack, P \u201927, and her husband, Chad Smith, P \u201927, the drummer for the Red Hot Chili Peppers (shown above, being interviewed in Atwood Hall).\u00a0<\/p>\n\n\n\n<aside class=\"wp-block-group alignright boxout has-lighter-blue-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1764\" height=\"1176\" src=\"https:\/\/www.clarku.edu\/news\/wp-content\/uploads\/sites\/37\/Music_Displays_20_May_2026-9.jpg\" alt=\"Display with album cover, photos, and guitar, marking Bruce Springteen's 1974 concert at Clark University\" class=\"wp-image-28505\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-music-legends-of-clark\">Music legends of Clark<\/h2>\n\n\n\n<p>With the generous support of Clark parents Nancy Mack, a member of the Board of Trustees, and husband Chad Smith, drummer for the Red Hot Chili Peppers, Clark\u2019s legacy of hosting concerts by some of popular music\u2019s biggest stars is on full display in the Higgins University Center.<\/p>\n\n\n\n<p>Housed inside the glass cases just beyond the UC entrance, \u201cMusic Legends of Clark\u201d (above) features vintage photographs, programs, record covers, and other memorabilia celebrating the history of major artists who have performed at the University. Original posters advertising The Jimi Hendrix Experience, and performances by James Taylor, The Grateful Dead, Janis Joplin, and others preserved behind the class.<\/p>\n\n\n\n<p>A dedication ceremony for the gallery is planned for the fall.<\/p>\n\n\n\n<p>Inside the lobby of Atwood Hall, black-and-white photographs of the artists like James Brown, Bonnie Raitt, and Bruce Springsteen now adorn the walls, recalling the nights when a little bit of magic was made on that venerable stage. As the plaque at the front door of Atwood states:&nbsp;<\/p>\n\n\n\n<p>Icons performed here.<br>Legends were born here.<br>Artistry endures here.<\/p>\n<\/aside>\n\n\n\n<p>\u201cMusic gives young people identity, connection, and hope,\u201d Mack and Smith said. \u201cThe story of Atwood Hall is proof that a small university can become a cultural landmark when it opens its doors to creativity, risk-taking, and live music. We wanted to capture that spirit \u2014 the idea that art can happen anywhere and leave a lasting impact for decades.\u201d<\/p>\n\n\n\n<p>Through interviews and vintage clips, \u201cEchoes of Atwood Hall\u201d recalls some of the big-name artists who&nbsp;filled the Clark nights with musical magic and crafted a legacy that still resonates across the campus. Bob Echter \u201969, who as chair of the Social Affairs Board was responsible for bringing Hendrix, Chuck Berry, and James Brown to the Atwood stage, notes that \u201cwe had concerts here because of love, a sense of home, a sense of family. People wanted to be together and be a community.\u201d<\/p>\n\n\n\n<p>And they liked things loud. Echter remembers the Grateful Dead blowing out the power, necessitating the rewiring of Atwood so they could perform a second show. Hendrix played back-to-back shows, earning $2,500 and $1,500. A year later, he would be the highest-paid act at Woodstock, earning $18,000.<\/p>\n\n\n\n<p>The student-run Social Affairs Board and, later, the Pub Entertainment Committee, have been an influential cultural force at Clark, its members given great leeway to book musical acts.<\/p>\n\n\n\n<p>\u201cThe autonomy was really incredible,\u201d recalls Jodi Holman \u201985 in the video. \u201cThat was amazing learning, to have that freedom and that trust at such a young age.\u201d<\/p>\n\n\n\n<p>The video includes alumni from across the generations who, as students, booked the likes of Ray Charles, Bonnie Raitt, Phish, Blues Traveler, James Taylor, and The Cars, who Dan Portnoy \u201979 remembers, had just cut their first album and were still relatively unknown. \u201cBy the time they played for us they were going for 20 or 30 times the price,\u201d he says.<\/p>\n\n\n\n<p>\u201cYou know, when you had a full room, it was like, \u2018Yes, kids are here. They&#8217;re having a great time. This is what it&#8217;s all about,\u201d says Larry Webman \u201992, whose experience of negotiating deals for bands to play at Clark&nbsp;<a href=\"https:\/\/www.clarku.edu\/news\/2022\/10\/07\/i-have-to-love-the-music-first\/\">served as a springboard<\/a>&nbsp;into a career promoting some of the most popular artists in rock and pop.&nbsp;<\/p>\n\n\n\n<p>In his interview, Smith describes Atwood as a \u201cjumping-off place.\u201d<\/p>\n\n\n\n<p>\u201cIf you get a chance to come in here, you\u2019re gonna bring it \u2014 you gotta bring it,\u201d he says. \u201cAnd in the future, the kids that come here know that here is a place where really cool stuff happened.\u201d<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new exhibit and video recall Clark\u2019s storied rock \u2018n\u2019 roll history<\/p>\n","protected":false},"featured_media":28506,"template":"","meta":{"story_color":"var(--clarku-color-blue)","story_headerImg":28506,"section_label":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[225,223],"displayed_author":[235],"featured":[493],"topic":[232,632,200,631],"class_list":["post-28503","story","type-story","status-publish","has-post-thumbnail","hentry","category-arts-humanities","category-clark-community","displayed_author-jim-keogh","featured-primary","topic-alumni","topic-atwood-hall","topic-music","topic-rock-and-roll"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hendrix, Springsteen, Joplin still echo inside Atwood Hall | ClarkU News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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