{"id":15006,"date":"2018-08-09T17:43:41","date_gmt":"2018-08-09T17:43:41","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/news\/2018\/08\/09\/iconic-clark-pea-pod-is-revived-for-the-next-generation-of-clarkies\/"},"modified":"2025-08-14T14:09:41","modified_gmt":"2025-08-14T18:09:41","slug":"the-iconic-clark-pea-pod-is-revived-for-the-next-generation-of-clarkies","status":"publish","type":"story","link":"https:\/\/www.clarku.edu\/news\/2018\/08\/09\/the-iconic-clark-pea-pod-is-revived-for-the-next-generation-of-clarkies\/","title":{"rendered":"Iconic Clark pea pod is revived for the next generation of Clarkies"},"content":{"rendered":"\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>On a hot August Day 34 years ago, designer Keith Carville and photographer Chuck Kidd drove to a vegetable farm in Hubbardston, Mass., painted some peas, and snapped a picture. The resulting poster of vibrantly colored peas nestled inside a pod, paired with the tagline, \u201cClark University: Categorizing people isn\u2019t something you can do here,\u201d resonated with students and alumni, who appreciated the message that Clark is a community of individuals \u2014 all are different, and all are welcome.<\/p>\n\n\n\n<p>The pea pod poster quickly began appearing in dorm rooms across campus, and found its way onto the office walls of high school guidance counselors. The meaning behind the multi-colored fruit (yes, peas are fruit) struck such a deep chord that the poster remains displayed on some of those same walls, many years after the pea pod was decommissioned.<\/p>\n\n\n\n<p>\u201cThe poster may be old and tattered, but the guidance counselors don\u2019t want to replace it,\u201d says Terry Malone \u201901, MSPC \u201909, director of admissions at Clark. \u201cThey understand the importance of the message, and their students do, too.\u201d<\/p>\n\n\n\n<p>Here\u2019s another message to make many Clarkies happy: The pea pod is back.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img decoding=\"async\" src=\"https:\/\/www.clarku.edu\/news\/wp-content\/uploads\/sites\/37\/mary_peapod-1.jpg\" alt=\"mary_peapod\" class=\"wp-image-5801\" \/><\/figure>\n\n\n\n<p>The memorable image has been refreshed and reintroduced as the centerpiece for the University\u2019s admissions materials with the fresh tagline, \u201cYou Belong.\u201d High-schoolers attending college fairs are seeing the pea pod at Clark stations, and prospective students have already received a series of informational postcards featuring current Clark students posing with the new poster.<\/p>\n\n\n\n<p>As word has gotten out, Clark alumni, particularly those from the \u201980s and \u201990s, have welcomed back the pea pod like an old friend.<\/p>\n\n\n\n<p>\u201cIt\u2019s still one of my favorite things about Clark,\u201d says Tad Overbaugh \u201993. \u201cAfter dealing with all the cliques in high school, this was really refreshing. It set the groundwork of respect for all the different kinds of people you might come across here.\u201d<\/p>\n\n\n\n<p>For Cate Whitfield \u201992, the pea pod\u2019s return reinforces Clark as a place \u201cfree from judgment.\u201d<\/p>\n\n\n\n<p>\u201cThat\u2019s so important, especially for young adults on their own for the first time.\u201d<\/p>\n\n\n\n<p>In an essay published by Clark some years ago, Hank Fradella \u201990 captured why the pea pod endures.<\/p>\n\n\n\n<p>\u201cI was hard to categorize in high school, as I didn\u2019t really fit the mold of being a \u2018jock,\u2019 or a \u2018prep,\u2019 or drama\/music \u2018geek\u2019 \u2014 even though I was a little of all of them,\u201d Fradella wrote. \u201cThe pea pod poster was not propaganda. It was truth. Nearly everyone I knew at Clark \u2018fit in\u2019 because there weren\u2019t any predefined molds to which we had to adhere.\u201d<\/p>\n\n\n\n<aside class=\"wp-block-group boxout has-light-green-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Unpeeling the Pea Pod<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the first printing of the pea pod poster, designer Keith Carville\u2019s smudged fingerprint, in red paint, is visible on the yellow pea. \u00a0Since it was too costly to remove the print in those pre-Photoshop days, it stayed in the picture. The fingerprint was removed in later versions. (Carville is pictured below.)<\/li>\n\n\n\n<li>For Homecoming Weekend 2003, student Erin Martin \u201905 organized a panel in which participants reflected on what the pea pod meant to them.<\/li>\n\n\n\n<li>One of Clark\u2019s popular improv teams is The Peapod Squad, founded in 1997.<\/li>\n\n\n\n<li>The pea pod poster has inspired many a high school student to check out Clark. The featured alumnus on the cover of the Spring 2011 magazine, military psychologist Clifford Trott \u201987, recalled spotting the poster in the guidance counselor\u2019s office of his Nantucket, Mass., high school. He investigated the University, learned Sigmund Freud had lectured here, and that capped the deal. A Clarkie was born.<\/li>\n\n\n\n<li>Both the original (without the fingerprint) and updated versions of the pea pod poster can be purchased from the <a href=\"https:\/\/store.clarku.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clark Campus Store<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignright is-resized wp-image-5802 size-full\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><img decoding=\"async\" src=\"https:\/\/www.clarku.edu\/news\/wp-content\/uploads\/sites\/37\/keith_and_peapod-1.jpg\" alt=\"keith_and_peapod\" class=\"wp-image-5802\" style=\"width:381px;height:auto\" \/><figcaption class=\"wp-element-caption\">Creative Director Keith Carville poses with the new pea pod poster \u2014 and another Clark icon.<\/figcaption><\/figure>\n<\/aside>\n\n\n\n<p class=\"has-text-align-center rtecenter\"><\/p>\n\n\n\n<p>If proof is needed that the Clark universe hums to its own special rhythm, consider this: The man who designed the original pea pod poster in 1984 is the same person responsible for introducing the reimagined version.<\/p>\n\n\n\n<p>Carville was working at Clark in 1984 when Annette Kahn, director of communications, asked him to design a poster with multicolored peas inside a pod \u2014 an image already existing as a watercolor illustration. \u201cChuck Kidd knew a guy with a farm in Hubbardston, so we went in search of the perfect pea pod,\u201d Carville recalls.<\/p>\n\n\n\n<p>The duo engineered \u201cperfection\u201d by positioning the curly stem of one pea pod atop the body of another. Carville left two green peas in the pod, removed the rest, and fashioned seven new peas out of putty. He spray-painted the peas different colors, then gingerly placed them inside the pod. Once the peas were in place, he misted the pod with water and laid it on a sheet of sandy-colored paper. Kidd took his photos, and a Clark symbol was born.<\/p>\n\n\n\n<p>Carville worked at Clark about six months before leaving for other opportunities, but this would not be his last encounter with the pea pod. Far from it.<\/p>\n\n\n\n<p>In 2010, Carville was considering returning to Clark as creative director when he mentioned to Paula David, vice president for marketing and communications, that he\u2019d designed the pea pod poster. She was stunned. \u201cThis is kismet,\u201d she said, noting the image\u2019s iconic stature in the Clark community. \u201cYou\u2019ve got to come here. It\u2019s meant to be.\u201d<\/p>\n\n\n\n<p>Carville joined the Clark MarComm team and crafted materials reflecting the University motto, \u201cChallenge Convention. Change Our World.\u201d But nostalgia for the pea pod never waned; Carville continued fielding requests for the poster from both the Admissions and Advancement offices.<\/p>\n\n\n\n<p>The decision to revive the pea pod acknowledged that a representation of Clark so convincingly entwined in the DNA of past generations could be just as compelling for a new crop of Clarkies. To launch the pea pod-themed campaign, current students were photographed with the revised poster, bearing witness to the University\u2019s \u201cYou Belong\u201d spirit.<\/p>\n\n\n\n<p>\u201cWhen I came here, I met people with different backgrounds and different perspectives. That\u2019s something I didn\u2019t have in high school,\u201d says Juliana Lugg \u201921, of Andover, Mass. \u201cTo me, the pea pod says you can be who you are, while, at the same time, you can learn from other people \u2014 all under the umbrella of Clark.\u201d<\/p>\n\n\n\n<p>Several years ago, Carville was sifting through old photos when he found a black and white picture of his wife\u2019s friends, snapped in the mid-\u201980s, as they clowned around in the teachers\u2019 lounge at Falmouth High School in Maine. Something caught his eye in the background. There on the bulletin board behind them was the familiar pea pod poster he\u2019d created three decades earlier.<\/p>\n\n\n\n<p>At the time, he didn\u2019t know he\u2019d one day be reinventing the distinctively inclusive plant. How could he? Few things have the staying power of the Clark pea pod. As Carville has discovered, \u201cPeople who love it, love it forever.&#8221;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; On a hot August Day 34 years ago, designer Keith Carville and photographer Chuck Kidd drove to a vegetable farm in Hubbardston, Mass., painted some peas, and snapped a picture. The resulting poster of vibrantly colored peas nestled inside a pod, paired with the tagline, \u201cClark University: Categorizing people isn\u2019t something you can do [&hellip;]<\/p>\n","protected":false},"featured_media":15007,"template":"","meta":{"story_color":"var(--clarku-color-dark-green)","story_headerImg":15007,"section_label":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[223],"displayed_author":[235],"featured":[],"topic":[232,252,253,277,203,119],"class_list":["post-15006","story","type-story","status-publish","has-post-thumbnail","hentry","category-clark-community","displayed_author-jim-keogh","topic-alumni","topic-alumni-stories","topic-campus","topic-clark-university-magazine","topic-staff","topic-student-life"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Iconic Clark pea pod is revived for the next generation of Clarkies | ClarkU News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/news\/2018\/08\/09\/the-iconic-clark-pea-pod-is-revived-for-the-next-generation-of-clarkies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Clark pea pod is revived for the next generation of Clarkies\" \/>\n<meta property=\"og:description\" content=\"&nbsp; On a hot August Day 34 years ago, designer Keith Carville and photographer Chuck Kidd drove to a vegetable farm in Hubbardston, Mass., painted some peas, and snapped a picture. 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