{"id":13962,"date":"2021-01-13T17:28:02","date_gmt":"2021-01-13T17:28:02","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/news\/2021\/01\/13\/tiktok-exec-former-nba-star-among-lineup-of-som-course-speakers\/"},"modified":"2025-04-04T14:09:27","modified_gmt":"2025-04-04T18:09:27","slug":"tiktok-exec-former-nba-star-among-lineup-of-som-course-speakers","status":"publish","type":"story","link":"https:\/\/www.clarku.edu\/news\/2021\/01\/13\/tiktok-exec-former-nba-star-among-lineup-of-som-course-speakers\/","title":{"rendered":"TikTok exec, former NBA star among lineup of SOM course speakers"},"content":{"rendered":"\n \n

Marketing to You connects students with influential business leaders<\/p>\n

<\/p>\n Lawrence Norman ’94, MBA ’95, teaches his “Marketing to You” course last spring.\n

What do three-time NBA champion-turned-businessman B.J. Armstrong, TikTok executive Nick Tran, and Lauren Lamkin, vice president of communications and public relations at LA2028, all have in common?<\/p>\n

Each will make a virtual appearance during Professor Lawrence Norman’s Marketing to You<\/a> course, which features a star-studded lineup of guest speakers over the next four weeks. The class, taught by Norman ’94, MBA ’95, a former Clark athlete and Adidas executive, focuses on topics centered around marketing to the influential youth demographic.<\/p>\n

Each of the course’s six “episodes” will begin with a monologue by Norman (complete with music soundtrack), followed by a guest speaker who will share their real-world experiences with students. After a Q&A session, the class will split into groups to work on a project that will be presented and defended in a “Clark Tank”-style format. Norman’s focus on presentation skills is embedded throughout the course.<\/p>\n

Last year, several students landed key internships<\/a> through the class.<\/p>\n

“This school and my degrees have done great things for me, and now I have the chance to give back through this course,” Norman says. “I really love helping the students.”<\/p>\n

While most of the speaker sessions in Marketing to You will be closed to anyone other than registered students, a select number of seats will be available to the Clark community. For more information about the speaker series, click here<\/a>.<\/p>\n

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Marketing to You connects students with influential business leaders<\/p>\n","protected":false},"featured_media":13963,"template":"","meta":{"story_color":"#525250","story_headerImg":13963,"section_label":"#ClarkWintersession","footnotes":"","_links_to":"","_links_to_target":""},"categories":[251,223,239],"displayed_author":[324],"featured":[],"topic":[340,150,151,367,296,261,153,121,398],"class_list":["post-13962","story","type-story","status-publish","has-post-thumbnail","hentry","category-business-innovation","category-clark-community","category-worcester-world","displayed_author-clark-news-and-media-relations","topic-curriculum","topic-faculty","topic-hands-on-learning","topic-major-in-management","topic-management","topic-marketing","topic-school-of-business","topic-undergraduate-students","topic-wintersession"],"yoast_head":"\nTikTok exec, former NBA star among lineup of SOM course speakers | ClarkU News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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