{"id":13292,"date":"2022-09-09T17:46:01","date_gmt":"2022-09-09T17:46:01","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/news\/2022\/09\/09\/listening-to-the-whispering-world-of-asmr-with-professors-shuo-niu-and-hugh-manon\/"},"modified":"2025-04-04T13:56:08","modified_gmt":"2025-04-04T17:56:08","slug":"listening-to-the-sensational-world-of-asmr","status":"publish","type":"story","link":"https:\/\/www.clarku.edu\/news\/2022\/09\/09\/listening-to-the-sensational-world-of-asmr\/","title":{"rendered":"Listening to the Whispering World of ASMR with Professors Shuo Niu and Hugh Manon"},"content":{"rendered":"\n \n

Research examines how ASMR uses hushed tones to create intimacy<\/p>\n

<\/p>\n<\/iframe>\nSome people feel an unusual tingle in their brain after watching someone whisper in a YouTube video. On this episode of Challenge. Change.<\/strong>, <a href=\"https:\/\/www2.clarku.edu\/faculty\/facultybio.cfm?id=819\" aria-label=\"Hugh Manon bio\">Hugh Manon<\/a>, professor of <a href=\"https:\/\/www.clarku.edu\/academics\/undergraduate\/programs\/majors-minors\/screen-studies\/\" aria-label=\"screen studies info\">screen studies<\/a> and chair of the <a href=\"https:\/\/www.clarku.edu\/departments\/visual-and-performing-arts\/\" aria-label=\"Department of Visual and Performing Arts info\">Department of Visual and Performing Arts<\/a>, and <a href=\"https:\/\/www2.clarku.edu\/faculty\/facultybio.cfm?id=1193\" aria-label=\"Shuo Niu bio\">Shuo Niu<\/a>, professor of <a href=\"https:\/\/www.clarku.edu\/departments\/computer-science\/people\/\" aria-label=\"computer science major info\">computer science<\/a>, dig into the social media phenomenon that is ASMR, or autonomous sensory meridian response.<\/p>\nASMR videos have racked up millions of views, and rank among the top five YouTube searches globally and in the U.S. Most often, creators record themselves whispering into a microphone or using motifs of touching and tasting to create an intimate online experience. Manon and Niu have studied thousands of ASMR videos for a co-authored paper examining the trend as they try to better understand the culture and community.<\/p>\n“ASMRtists can’t reach through the screen and tickle you with a feather, but they can reach through the microphone and tickle you with a whisper by virtue of the fact that everything’s being amplified. That’s something I think is really underappreciated,” Manon says.<\/p>\nThese videos are more than just entertainment for some viewers. Researchers are finding that the calm and quiet of AMSR can help ease anxiety.<\/p>\n“We do see a lot of videos created for people with insomnia or sleeping issues,” Niu says. “And I do see comments that say, ‘Hey, this helped me fall asleep.’”<\/p>\nListen and subscribe on <a href=\"https:\/\/open.spotify.com\/show\/4UuYAjq1d3Hq45cjwxoCNL\" aria-label=\"listen on spotify\">Spotify<\/a> or <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/challenge-change\/id1608025510\" aria-label=\"listen on apple podcasts\">Apple Podcasts<\/a>.<\/p>\nChallenge. Change. is produced by Melissa Hanson and Andrew Hart for Clark University. Find other episodes wherever you listen to podcasts.<\/p>\n<\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"Research examines how ASMR uses hushed tones to create intimacy<\/p>\n","protected":false},"featured_media":13293,"template":"","meta":{"story_color":"#525250","story_headerImg":13293,"section_label":"Challenge. Change. Podcast","footnotes":"","_links_to":"","_links_to_target":""},"categories":[225,223,239],"displayed_author":[237],"featured":[],"topic":[250,148,154,150,160,216,205,282,369,176,162,184],"class_list":["post-13292","story","type-story","status-publish","has-post-thumbnail","hentry","category-arts-humanities","category-clark-community","category-worcester-world","displayed_author-melissa-hanson","topic-arts","topic-community","topic-computer-science","topic-faculty","topic-faculty-research","topic-major-in-computer-science","topic-major-in-screen-studies","topic-mathematics-and-computer-science-department","topic-media","topic-podcast","topic-research","topic-visual-and-performing-arts"],"yoast_head":"\n<title>Listening to the Whispering World of ASMR with Professors Shuo Niu and Hugh Manon | ClarkU News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/news\/2022\/09\/09\/listening-to-the-sensational-world-of-asmr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Listening to the Whispering World of ASMR with Professors Shuo Niu and Hugh Manon\" \/>\n<meta property=\"og:description\" content=\"Research examines how ASMR uses hushed tones to create intimacy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clarku.edu\/news\/2022\/09\/09\/listening-to-the-sensational-world-of-asmr\/\" \/>\n<meta property=\"og:site_name\" content=\"ClarkU News\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T17:56:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clarku.edu\/news\/wp-content\/uploads\/sites\/37\/Hush-finger-whisper.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/2022\\\/09\\\/09\\\/listening-to-the-sensational-world-of-asmr\\\/\",\"url\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/2022\\\/09\\\/09\\\/listening-to-the-sensational-world-of-asmr\\\/\",\"name\":\"Listening to the Whispering World of ASMR with Professors Shuo Niu and Hugh Manon | ClarkU News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/2022\\\/09\\\/09\\\/listening-to-the-sensational-world-of-asmr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/2022\\\/09\\\/09\\\/listening-to-the-sensational-world-of-asmr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/37\\\/Hush-finger-whisper.jpg\",\"datePublished\":\"2022-09-09T17:46:01+00:00\",\"dateModified\":\"2025-04-04T17:56:08+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.clarku.edu\\\/news\\\/2022\\\/09\\\/09\\\/listening-to-the-sensational-world-of-asmr\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/2022\\\/09\\\/09\\\/listening-to-the-sensational-world-of-asmr\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/37\\\/Hush-finger-whisper.jpg\",\"contentUrl\":\"https:\\\/\\\/www.clarku.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/37\\\/Hush-finger-whisper.jpg\",\"width\":1024,\"height\":710,\"caption\":\"Natural Beauty holding her finger in front of her mouth. 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