{"id":9,"date":"2025-01-07T20:19:57","date_gmt":"2025-01-07T20:19:57","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/marketing-communications\/?page_id=9"},"modified":"2025-04-09T19:59:33","modified_gmt":"2025-04-09T19:59:33","slug":"guidelines-and-style-guides","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/marketing-communications\/guidelines-and-style-guides\/","title":{"rendered":"Guidelines and style guides"},"content":{"rendered":"<h1 class=\"wp-block-post-title has-large-font-size\">Guidelines and style guides<\/h1>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"\/marketing-communications\/wp-content\/uploads\/sites\/15\/2025\/02\/Download-Brand-Identity-Style-Guide.pdf\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Brand identity guide<\/h3>\n\n\n\n<p>Our Brand Identity Guide was created to ensure all print communications \u2014 publications, stationery, business cards, promotional items, signs, and all other documents or items representing Clark or its departments and offices \u2014 present a clear, consistent, and positive identity.<\/p>\n\n\n\n<p class=\"arrow-link\">Download brand identity style guide<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/guidelines-and-style-guides\/editorial\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Editorial style guide<\/h3>\n\n\n\n<p>This Editorial Style Guide is intended to help Clark writers and content managers communicate clearly and consistently by addressing common style, writing, and grammar questions. It is based on the Associated Press Stylebook (with some Clark-specific exceptions).<\/p>\n\n\n\n<p class=\"arrow-link\">Learn More<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/guidelines-and-style-guides\/social-media\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Social media guidelines<\/h3>\n\n\n\n<p>Our social media guidelines are for Clark faculty and staff who post to social media as part of their Clark-affiliated work, or who maintain social media channels for their departments, programs, or offices.<\/p>\n\n\n\n<p class=\"arrow-link\">Learn More<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/guidelines-and-style-guides\/web\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Web guidelines<\/h3>\n\n\n\n<p>When maintaining Clark department and office websites, content managers should follow Clark\u2019s web guidelines.<\/p>\n\n\n\n<p class=\"arrow-link\">Learn More<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines and style guides | Office of Marketing and Communications | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/marketing-communications\/guidelines-and-style-guides\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines and 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