{"id":5,"date":"2025-01-07T20:19:23","date_gmt":"2025-01-07T20:19:23","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/marketing-communications\/?page_id=5"},"modified":"2025-01-08T19:50:08","modified_gmt":"2025-01-08T19:50:08","slug":"expertise","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"<h1 class=\"wp-block-post-title has-large-font-size\">Expertise<\/h1>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/branding-messaging\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Branding and Messaging<\/h3>\n\n\n\n<p>The Clark University brand, from the chosen font to the Fiat Lux seal, identifies the University in all forms of communication. Here you\u2019ll find our Brand Style Guide as well as downloadable logos and customizable e-letterhead.<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/digital-print-design\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Digital and Print Design<\/h3>\n\n\n\n<p>Our designers develop infographics for the University\u2019s top-level web pages and social media channels. They also work with offices across campus to create print brochures, posters, programs, and signs, and templates for invitations, brochures, posters, PowerPoint presentations, business cards, event nametags, and more. They coordinate printing and mailing.<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/editorial-services\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Editorial Services<\/h3>\n\n\n\n<p>We write \u2014 a lot. You\u2019ll find our work on ClarkNow, in Clark magazine, and all over this website. But we can help you, too, with strategic guidance, advice about story development or placement, editing services, or answers to your questions about editorial style.<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/media-relations\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Media Relations<\/h3>\n\n\n\n<p>Want help publicizing your research and accomplishments? Are you about to be published in a premier journal, or release a book? Our office works with the media and a national PR firm to publicize faculty research and university initiatives.<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/photography-videography\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Photography and Videography<\/h3>\n\n\n\n<p>Photos and videos help tell the Clark story in a powerful, engaging way.<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/web-social-media\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\">Web and Social Media<\/h3>\n\n\n\n<p>We promote the Clark experience throughout the digital universe, developing strategies, content, and design for Clark\u2019s primary web and social media channels.<\/p>\n\n\n\n<p>We also work closely with campus partners to ensure that office and departmental websites and social media follow best practices, including content and design strategies, to reach internal and external audiences.<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-5","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expertise | Office of Marketing and Communications | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertise\" \/>\n<meta property=\"og:url\" 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