{"id":33,"date":"2025-01-08T14:51:55","date_gmt":"2025-01-08T14:51:55","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/marketing-communications\/?page_id=33"},"modified":"2025-04-09T19:56:32","modified_gmt":"2025-04-09T19:56:32","slug":"branding-messaging","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/marketing-communications\/expertise\/branding-messaging\/","title":{"rendered":"Branding and messaging"},"content":{"rendered":"\n
\n

Branding and messaging<\/h1>\n\n\n

The Clark University logo serves to identify the University in all forms of communication.<\/p>\n\n\n\n

Please adhere to the guidelines put forth in the Brand Identity Style Guide, which was created to ensure that all official communications \u2014 publications, stationery, business cards, promotional items, websites, signs, and all other documents or items representing Clark or its departments and offices \u2014 present a clear, consistent, and positive image.<\/p>\n\n\n\n

If you need logos for apparel embroidery or online use, please contact Marketing and Communications directly.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
\n

Fiat Lux<\/h2>\n\n\n\n

The Clark University logo is our unifying symbol.<\/p>\n\n\n\n

The imagery of the sun illuminating an open book, accompanied by the words \u201cFiat Lux,\u201d has been the University\u2019s seal since 1892, and in 2015 was formalized as the official logo.<\/p>\n\n\n\n

Please adhere to the guidelines put forth in the Brand Identity Style Guide in all uses of the Clark University name and seal.<\/p>\n\n\n\n

Contact<\/h2>\n\n\n
\n\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
ML<\/figure>\t\t\t\t\t\t\t\n\t<\/div>\n\t\n\t
\n\n\t\t\t\t\t

Marina Li<\/h3>\n\t\t\n\t\t

Senior Graphic Designer<\/p>\n\t\t

1-508-793-7606<\/p>

marli@clarku.edu<\/a><\/p>\n\t<\/div>\n\n\t\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Clark University logo serves to identify the University in all forms of communication. 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