{"id":138,"date":"2025-01-08T19:59:44","date_gmt":"2025-01-08T19:59:44","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/marketing-communications\/?page_id=138"},"modified":"2026-02-26T16:44:02","modified_gmt":"2026-02-26T16:44:02","slug":"web","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/marketing-communications\/guidelines-and-style-guides\/web\/","title":{"rendered":"Web guidelines and services"},"content":{"rendered":"<h1 class=\"wp-block-post-title has-large-font-size\">Web guidelines and services<\/h1>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"intro\">The University Marketing Web Team, located in University Marketing and Communications, is responsible for managing the content strategy and design of the public-facing Clark website.<\/p>\n\n\n\n<p>We create and maintain top-level University web pages on the WordPress content management system. We also work closely with web content managers in University offices and departments to ensure Clark\u2019s website design and content strategy are implemented throughout the Clark website. We train web content managers to maintain pages using Clark\u2019s approved website design on WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-office-and-department-websites\">Office and department websites<\/h2>\n\n\n\n<p>How do you maintain your department or office website? Here are a few things to keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list has-small-font-size\">\n<li><strong>Choosing a web content manager:<\/strong>&nbsp;Each academic department and administrative office at Clark should select one to two people responsible for maintaining website content via the WordPress platform.<br><br>To obtain permissions and access to an office or department website, a web content manager must receive training from the University Marketing and Communications Web Team. Contact&nbsp;<a href=\"mailto:cdonofrio@clarku.edu\">Carol D\u2019Onofrio<\/a>, CMS administrator.<\/li>\n\n\n\n<li><strong>Creating and maintaining content:<\/strong>&nbsp;Web content managers are responsible for editing existing content and keeping it up-to-date. If you wish to create new content, including replacing photos or creating pages, please enter a&nbsp;<a href=\"\/web-request\/\">web request<\/a>.<\/li>\n\n\n\n<li><strong>Content strategy:<\/strong>&nbsp;All University office and department websites should reflect the University\u2019s strategic marketing and communication goals. The Web Team reviews the Clark website to ensure content is updated and of high-quality; as part of our strategic website goals, we will contact you if your office website needs a content review or refresh. In addition, we welcome you to reach out to us for the same. Contact&nbsp;<a href=\"mailto:LMcLaughlin@clarku.edu\">Laurel McLaughlin<\/a>, director of web strategy.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/information-technology-services\/academic-catalog-and-faculty-bios\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-faculty-biographies-and-academic-catalog-information\">Faculty biographies and academic catalog information<\/h3>\n\n\n\n<p>Faculty biographies and academic catalog information are maintained by faculty and academic departments via tools offered by Information Technology Services (ITS).<\/p>\n\n\n\n<p class=\"arrow-link\">Learn More<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"https:\/\/www.clarku.edu\/information-technology-services\/personal-websites-for-faculty-staff\/\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-faculty-staff-and-research-laboratory-websites\">Faculty, staff, and research laboratory websites<\/h3>\n\n\n\n<p>Faculty and staff may create personal websites, including personal research laboratory websites, using services offered by Information Technology Services (ITS).<\/p>\n\n\n\n<p class=\"arrow-link\">Learn More<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">    <a\n        class=\"clarku-block-card \"\n        href=\"mailto:jpennypacker@clarku.edu\"\n    >\n                            <div\n                class=\"clarku-block-card-content\"\n            >\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-web-analytics\">Web analytics<\/h3>\n\n\n\n<p>Marketing and Communications\u2019 Web Team tracks web analytics for key, strategic University pages.<\/p>\n\n\n\n<p class=\"arrow-link\">Email John Pennypacker<\/p>\n\n            <\/div>\n            <\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-additional-university-web-policies-and-services\">Additional University web policies and services<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.clarku.edu\/policies\/?wdt_search=appropriate_use_of_Clark\">Appropriate Use of Clark\u2019s Information Technology System (ITS policy)<\/a>, including:\n<ul class=\"wp-block-list\">\n<li>Privacy and monitoring<\/li>\n\n\n\n<li>Security<\/li>\n\n\n\n<li>Fair access<\/li>\n\n\n\n<li>Open expression<\/li>\n\n\n\n<li>Copyright and licensed material<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.clarku.edu\/information-technology-services\/online-surveys\/\" type=\"link\" id=\"https:\/\/www.clarku.edu\/information-technology-services\/online-surveys\/\">Web Surveys for Learning and Research (supported by ITS)<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The University Marketing Web Team, located in University Marketing and Communications, is responsible for managing the content strategy and design of the public-facing Clark website. We create and maintain top-level University web pages on the WordPress content management system. We also work closely with web content managers in University offices and departments to ensure Clark\u2019s [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-138","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Web guidelines and services | Office of Marketing and Communications | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/marketing-communications\/guidelines-and-style-guides\/web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web guidelines and services\" \/>\n<meta property=\"og:description\" content=\"The University Marketing Web Team, located in University Marketing and Communications, is responsible for managing the content strategy and design of the public-facing Clark website. 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