{"id":136,"date":"2025-01-08T19:58:59","date_gmt":"2025-01-08T19:58:59","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/marketing-communications\/?page_id=136"},"modified":"2026-04-02T15:42:49","modified_gmt":"2026-04-02T15:42:49","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/marketing-communications\/guidelines-and-style-guides\/social-media\/","title":{"rendered":"Social media guidelines"},"content":{"rendered":"

Social media guidelines<\/h1>\n\n\n

Table of contents<\/h2>\n\n\n\n
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  1. Introduction<\/a>\n
      \n
    1. What are social media?<\/a><\/li>\n\n\n\n
    2. What is social media content?<\/a><\/li>\n\n\n\n
    3. Does your department have the time and resources to manage social media?<\/a><\/li>\n<\/ol>\n<\/li>\n\n\n\n
    4. Clark\u2019s main social media channels<\/a><\/li>\n\n\n\n
    5. Standards and policies for using Clark-affiliated social media channels<\/a>\n
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      1. University policy<\/a><\/li>\n\n\n\n
      2. Obligations to Clark University<\/a>\n
          \n
        1. Logos and Branding<\/a><\/li>\n<\/ol>\n<\/li>\n\n\n\n
        2. Responsibilities of department social media managers<\/a><\/li>\n\n\n\n
        3. Student involvement in department social media channels<\/a>\n
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          1. Requirements<\/a><\/li>\n\n\n\n
          2. Temporary student takeovers<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n
            \n
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            1. Guidelines for using personal social media channels<\/a>\n
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              1. Not identifying as Clark<\/a><\/li>\n\n\n\n
              2. Identifying as Clark<\/a>\n
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                1. Guidelines and University policy<\/a><\/li>\n\n\n\n
                2. Best Practices<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                3. Establishing your Clark social media presence<\/a>\n
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                  1. First steps<\/a><\/li>\n\n\n\n
                  2. Creating and managing department\/office social media accounts<\/a>\n
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                    1. Your account name and social media handle<\/a><\/li>\n\n\n\n
                    2. Creating passwords<\/a><\/li>\n\n\n\n
                    3. Keeping records and establishing a backup system<\/a><\/li>\n\n\n\n
                    4. Assigning administrators<\/a><\/li>\n<\/ol>\n<\/li>\n\n\n\n
                    5. Building and promoting your channel<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
                      <\/div>\n<\/div>\n\n\n\n
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                      \n

                      I. Introduction<\/h2>\n\n\n\n

                      These guidelines are intended to help Clark University faculty and staff who create and manage Clark department* social media presences or who run social media accounts in which they represent themselves as Clark faculty or staff professionals<\/a>.<\/p>\n\n\n\n

                      Because social media are constantly evolving, and related\u00a0best practices<\/a>\u00a0can change too, Clark\u2019s guidelines may change accordingly.<\/p>\n\n\n\n

                      *Please note: Throughout the rest of these guidelines, we refer to \u201cdepartment\u201d as a way of referencing department, program, office, and all other University administrative or academic units.<\/strong>
                      <\/a><\/p>\n\n\n\n

                      A. What are social media?<\/h3>\n\n\n\n

                      Social media include a variety of online tools and services that allow users to:<\/p>\n\n\n\n