Typography plays a large part in our visual brand. It’s an active and personal element, with a mix of options that can tell our story in a number of engaging ways.
Our primary font families
Our main fonts are Loretta, an elegant contemporary serif typeface that works well for body text both in print and on screen; and Lato, a modernist sans serif typeface that is great for headlines, eyebrows, subheads, and short paragraphs.
Loretta
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
1234567890!@#%^&*()
When to use Loretta
Loretta works great everywhere. It’s your first choice for documents, paragraphs, and headlines.
Lato
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
1234567890!@#%^&*()
When to use Lato
Lato also works well everywhere. It’s especially nice for headlines and small bits of text like captions.
Our secondary font families
Our secondary, or accent fonts, are Aglet Mono and IvyPresto Headline. Both fonts add texture and personality in their own way, but they are reserved for specific uses.
Aglet Mono
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
1234567890!@#%^&*()
When to use Aglet Mono
Aglet Mono serves as an accent font that should be used rarely. Only use it in small doses, never as a body font.
IvyPresto Headline
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
1234567890!@#%^&*()
When to use IvyPresto Headline
IvyPresto Headline is a display font. Use it sparingly, and only at very large sizes: 72pt or larger.
How to install Adobe fonts with Creative Cloud
All Clark faculty and staff are licensed to use Adobe Creative Cloud — including Adobe fonts. Installing fonts just takes a few minutes.
3
Open Creative Cloud on your computer.
4
Navigate to Apps ➞ Resource Links ➞ Fonts.
5
Click “Install family” next to your fonts to enable them in all applications.