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SUMMARY:SOM Business Analytics Speaker Series: Katherine Rowe ’11\, Sr. Manager\, Sports Marketing - Salesforce
DESCRIPTION:Join alumna Katherine Rowe for her virtual visit as part of the 2024 Business Analytics Competition Speaker Series!  \nKatherine Rowe is a Clark University graduate who always had a passion for sports. After graduation she first joined the Army serving as an Executive Officer\, Platoon Leader\, Battalion Signal Officer\, Detachment Commander\, and finally Deputy Program Manager\, Sexual Assault/Harassment Initiative for the 7th Infantry Division. \nUpon her return home from the Army she began an extensive sports strategy career – time spent interning and working at the Home Run Dugout\, Dell Technologies\, University of Texas – Austin\, NBA Summer League and Spurs Sports & Entertainment. In 2020 Katherine took on the role of Business Strategy Consultant for Kraft Analytics Group (part of the New England Patriots) and led ticketing analytics strategy and client management for the National Football League and 30 clubs as well as developed strategy for MMA organization to acquire an average of 1.7M fans per year to database (120% increase from trend). \nIn 2021 Katherine moved to Salesforce\, first as Manager\, Strategic Planning & Budget Enablement (Tableau Marketing) and now currently as Senior Sports Manager\, Sports Marketing where she drives product integration and storytelling across global partnerships in the F1 & OlyPara ecosystems as well as leads data and Tableau workstreams across all partners\, including building a cross functional team\, driving overall strategy\, and supporting execution. \nJoin via Zoom here! \n 
URL:https://www.clarku.edu/events/event/som-business-analytics-speaker-series-katherine-rowe-11-sr-manager-sports-marketing-salesforce/
LOCATION:MA
CATEGORIES:Business/Entrepreneurs,Careers
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DTSTART;TZID=UTC:20240425T123000
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SUMMARY:SOM Business Analytics Speaker Series:  Aaron Rosenberg\, MBA'18\, Assoc. Director\, Analytics - Sanofi
DESCRIPTION:Join alumnus Aaron Rosenberg for a virtual talk as part of the 2024 Business Analytics Competition Speaker Series!  \nAaron Rosenberg graduated from Clark with his MBA in 2018 and began his career in marketing and media analytics with internships at Walk & Create in London then Havas Media Group in Boston. He pivoted that to Shyft Analytics\, a leader in cloud data management and mobile analytics for the global life sciences industry. Shyft is used by pharmaceutical\, biotech\, medical device and other healthcare leaders from around the globe and across thousands of users. Aaron partnered with businesses in pharmacy\, medical supplies\, life sciences and healthcare in consultant roles and then as product owner. \nMost recently\, Aaron moved to Sanofi two years ago to lead analytics in oncology and then rare blood disorders. He is currently associate director of analytics leveraging advanced SQL and market insights to identify Field Sales Targets for two brands and standardized updates to Customer Segmentation using IQVIA Medical and Pharmacy claims data. \nJoin Aaron’s talk here via Zoom! \n 
URL:https://www.clarku.edu/events/event/som-business-analytics-speaker-series-aaron-rosenberg-mba18-assoc-director-analytics-sanofi/
LOCATION:MA
CATEGORIES:Business/Entrepreneurs,Careers
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