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Clark University’s Lawrence Norman ’94, ’95 Inspirers Author

The School of Management and Clark University’s Entrepreneurship and Innovation’s Marketing to You course, taught by Lawrence Norman, was recently featured in this great new book – Small Teaching K-8: Igniting the Teaching Spark with the Science of Learning by Sarah Connell Sanders.  Ms. Sanders attended a Marketing to You course in 2021 and had this to say in her book about the experience:

“The most innovative course map I have ever seen in a classroom came from Clark University marketing professor Lawrence Norman who spent more than two decades building the Adidas brand. Norman’s course is highly structured, adhering to a strict syllabus. Despite the constraints of firm due dates and reading assignments, Norman manages to stay extraordinarily current by creating a “playlist” for every class in lieu of a traditional agenda. The playlist consists of relevant video clips, memes, and songs to accompany each agenda item.”

“Norman strikes a fine balance between maintaining authority, staying on target, and imbuing relevance into his instructional style. He does not have an ancient binder in his desk drawer to determine what students will do on any given day, simply because it was what they did last year and the year before that. Instead, he takes the skeleton of a lesson and fleshes it out with contemporary culture.”

Observing Norman’s class at Clark is like watching a complex series of plays unfold on the basketball court. His playlist helps students stay oriented and commands their curiosity with music and other relevant media.”

Ms. Sanders is in her 14th year as a Massachusetts public school teacher.  She’s also a freelance writer and was named “Worcester’s Best Columnist” in 2019 by Best of Worcester. In 2020, she appeared on Worcester Business Journal’s “40 Under Forty” list. Her lifestyle column appears in the Telegram and Gazette and she has contributed to multiple publications including Worcester Magazine and Edible Magazine.  A Fordham University graduate, Ms. Sanders has two master’s degrees, one from Worcester State and another from Boston College.

Marketing to You with Professor Norman is offered this spring at Clark University. The course runs from January 17-March 3, 2023 on Tuesdays, 2:50-5:50.

You can purchase Ms. Sanders’s book here:  https://www.amazon.com/Small-Teaching-K-8-Igniting-Learning/dp/1119862795

sarah's book

For more information on this course and all other entrepreneurship courses at Clark University, contact Teresa Quinn, Entrepreneurship and Innovation Program Manager at tquinn@clarku.edu.