{"id":6976,"date":"2025-06-17T10:55:19","date_gmt":"2025-06-17T14:55:19","guid":{"rendered":"https:\/\/www.clarku.edu\/business\/?p=6976"},"modified":"2025-06-17T10:55:20","modified_gmt":"2025-06-17T14:55:20","slug":"atefeh-yazdanparast-ardestani","status":"publish","type":"post","link":"https:\/\/www.clarku.edu\/business\/faculty-research-areas\/atefeh-yazdanparast-ardestani\/","title":{"rendered":"Atefeh Yazdanparast Ardestani"},"content":{"rendered":"\n<div class=\"wp-block-group boxout has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1696\" height=\"1648\" src=\"https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/C70273921_photo.jpeg\" alt=\"Atefeh Yazdanparast Ardestani, Associate professor, School of Business\" class=\"wp-image-6977\" style=\"border-radius:50px;object-fit:cover;width:80px;height:80px\" srcset=\"https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/C70273921_photo.jpeg 1696w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/C70273921_photo-300x292.jpeg 300w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/C70273921_photo-1024x995.jpeg 1024w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/C70273921_photo-768x746.jpeg 768w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/C70273921_photo-1536x1493.jpeg 1536w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\" \/><\/figure>\n\n\n\n<p><strong>Atefeh Yazdanparast Ardestani<\/strong><br><em>Associate<\/em> <em>Professor<\/em><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-small-font-size\">Dr. Yazdanparast studies the social psychology of consumer decision making. Her research focuses on how digital technology is changing, shaping, and challenging traditional consumer decision making.\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Atefeh Yazdanparast ArdestaniAssociate Professor Dr. Yazdanparast studies the social psychology of consumer decision making. Her research focuses on how digital technology is changing, shaping, and challenging traditional consumer decision making.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,13],"tags":[],"class_list":["post-6976","post","type-post","status-publish","format-standard","hentry","category-faculty-research-areas","category-mba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Atefeh Yazdanparast Ardestani | School of Business | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/business\/faculty-research-areas\/atefeh-yazdanparast-ardestani\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atefeh Yazdanparast Ardestani\" \/>\n<meta property=\"og:description\" content=\"Atefeh Yazdanparast ArdestaniAssociate Professor Dr. Yazdanparast studies the social psychology of consumer decision making. Her research focuses on how digital technology is changing, shaping, and challenging traditional consumer decision making.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clarku.edu\/business\/faculty-research-areas\/atefeh-yazdanparast-ardestani\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClarkUniversityWorcester\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T14:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T14:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/\" \/>\n\t<meta property=\"og:image:width\" content=\"1696\" \/>\n\t<meta property=\"og:image:height\" content=\"1648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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