{"id":6168,"date":"2025-03-13T16:41:41","date_gmt":"2025-03-13T20:41:41","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/school-of-business\/?p=6168"},"modified":"2025-03-17T15:24:11","modified_gmt":"2025-03-17T19:24:11","slug":"keith-coulter","status":"publish","type":"post","link":"https:\/\/www.clarku.edu\/business\/faculty-research-areas\/keith-coulter\/","title":{"rendered":"Keith Coulter"},"content":{"rendered":"\n<div class=\"wp-block-group boxout has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.clarku.edu\/school-of-business\/wp-content\/uploads\/sites\/39\/Keith-Coulter-160x160-80x80-1.jpg\" alt=\"\" class=\"wp-image-6170\" style=\"border-radius:50px;width:80px\" \/><\/figure>\n\n\n\n<p><strong>Keith Coulter<\/strong><br><em>Professor<\/em><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading clear has-dark-blue-color has-text-color has-link-color has-small-font-size wp-elements-18ddc0e0685f44bc2213f96a32434ffa\" id=\"h-what-s-it-worth-to-you\">What\u2019s it worth to you?<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<p class=\"has-small-font-size\">Professor Coulter studies consumer behavior and marketing strategies to determine how and why we\u2019re persuaded to make purchases.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Keith CoulterProfessor What\u2019s it worth to you? Professor Coulter studies consumer behavior and marketing strategies to determine how and why we\u2019re persuaded to make purchases.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19,12,20,18],"tags":[],"class_list":["post-6168","post","type-post","status-publish","format-standard","hentry","category-accounting-mba-ms","category-faculty-research-areas","category-finance-mba-ms","category-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Keith Coulter | School of Business | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/business\/faculty-research-areas\/keith-coulter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keith Coulter\" \/>\n<meta property=\"og:description\" content=\"Keith CoulterProfessor What\u2019s it worth to you? Professor Coulter studies consumer behavior and marketing strategies to determine how and why we\u2019re persuaded to make purchases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clarku.edu\/business\/faculty-research-areas\/keith-coulter\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClarkUniversityWorcester\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T20:41:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T19:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clarku.edu\/school-of-business\/wp-content\/uploads\/sites\/39\/Keith-Coulter-160x160-80x80-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clarkuniversity\" \/>\n<meta name=\"twitter:site\" content=\"@clarkuniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Aubin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/faculty-research-areas\\\/keith-coulter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/faculty-research-areas\\\/keith-coulter\\\/\"},\"headline\":\"Keith 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