{"id":4444,"date":"2021-01-11T23:43:57","date_gmt":"2021-01-12T04:43:57","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/school-of-business\/intersession-speaker-series-begins-in-som\/"},"modified":"2025-02-25T11:40:13","modified_gmt":"2025-02-25T16:40:13","slug":"intersession-speaker-series-begins-in-som","status":"publish","type":"post","link":"https:\/\/www.clarku.edu\/business\/news\/intersession-speaker-series-begins-in-som\/","title":{"rendered":"Intersession Speaker Series Begins in School of Business"},"content":{"rendered":"\n

His second Marketing to You<\/em><\/a> course \u201csold out\u201d in under three minutes. That is, 50 seats were filled by eager Clark University<\/a> undergrads within minutes of open registration. While it\u2019s not uncommon to have popular courses meet capacity quickly, breaking the three-minute mark might have set a record. As a result, a second section of the course was added to the Clark University School of Business\u2019s<\/a> intercession selection. It, too, sold out immediately.  Now, no fewer than 100 students will learn the fundamentals of marketing while they rock out to music videos and watch movie clips.<\/p>\n\n\n\n

\u201cI had gotten great feedback from students after the first season (course) and they taught me a lot about how to make it better for season 2. I had no idea how registration would go this year but to have it fill in under three minutes is amazing. You\u2019re only as good as your last game, though, so I knew I needed to step it up for this season,\u201d Lawrence Norman says with a grin.<\/p>\n\n\n\n

\"Lawrence<\/figure>\n\n\n\n

A former Clark athlete, Norman \u201994, MBA \u201995, has always pushed both himself and his boundaries. As a 21-year Adidas executive, he worked in six different countries and moved internationally nine times. As he shares his passion and ambition while teaching concepts around marketing to young consumers, he\u2019ll push his students, too, particularly in areas where he saw past interns at adidas needed the most help.<\/p>\n\n\n\n

The focus of the course will include topics centered around marketing to the high school and college aged demographic. The curriculum and set up will remain similar to how Norman ran his first season.  He has six \u201cepisodes\u201d that start with a monologue (accompanied by a music soundtrack), then a guest speaker is interviewed virtually to talk about their real-world experiences.  After a Q&A with the students, the class then splits into groups to work on a project that will be presented and defended in a \u201cClark Tank\u201d-style format. Norman\u2019s focus on presentation skills is embedded throughout the course.<\/p>\n\n\n\n

\n

\u201cThe ability to communicate well \u2013 in writing, telling stories, building presentations, their posture and even their voice inflection \u2013 will be incredibly important in these students\u2019 careers,\u201d he adds.<\/p>\n<\/blockquote>\n\n\n\n

Not surprisingly, the buzz around this second Norman\u2019s season is this year\u2019s star-studded group of speakers. Spending time with students virtually this year will be:<\/p>\n\n\n\n