{"id":6366,"date":"2025-03-16T18:02:14","date_gmt":"2025-03-16T22:02:14","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/school-of-business\/?page_id=6366"},"modified":"2026-02-26T14:27:03","modified_gmt":"2026-02-26T19:27:03","slug":"assurance-of-learning","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/curriculum\/assurance-of-learning\/","title":{"rendered":"Assurance of learning"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\" id=\"h-marketing-b-s\">Marketing, B.S.<\/h1>\n\n\n<?xml encoding=\"utf-8\" ?><nav class=\"is-responsive wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex\" aria-label=\"Marketing BS sub-menu\" data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" data-wp-on--click=\"actions.openMenuOnClick\" data-wp-on--keydown=\"actions.handleMenuKeydown\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><span class=\"menu-title\">Marketing BS sub-menu<\/span><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\" id=\"modal-1\" data-wp-class--has-modal-open=\"state.isMenuOpen\" data-wp-class--is-menu-open=\"state.isMenuOpen\" data-wp-watch=\"callbacks.initMenu\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--focusout=\"actions.handleMenuFocusout\" tabindex=\"-1\">\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" data-wp-bind--aria-modal=\"state.ariaModal\" data-wp-bind--aria-label=\"state.ariaLabel\" data-wp-bind--role=\"state.roleAttribute\">\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" data-wp-on--click=\"actions.closeMenuOnClick\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" data-wp-watch=\"callbacks.focusFirstElement\" id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/\"><span class=\"wp-block-navigation-item__label\">Overview<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/curriculum\/\"><span class=\"wp-block-navigation-item__label\">Curriculum<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/careers\/\"><span class=\"wp-block-navigation-item__label\">Careers<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-assurance-of-learning\">Assurance of learning<\/h2>\n\n\n\n<p>In accordance with guidelines set by AACSB International, our accrediting body, the School of Business participates in a rigorous assurance of learning (AoL) process. Throughout the accreditation cycle, we assess student competencies to ensure that our curriculum is effectively preparing our students to be successful in their chosen field at graduation.<\/p>\n\n\n\n<p class=\"arrow\">Each degree program has a series of high-level learning goals, such as:\u00a0 critical thinking; social responsibility, sustainability, and ethical business practice; communication; and discipline-specific knowledge and competence.<br><br><a href=\"https:\/\/www.clarku.edu\/business\/academics\/assurance-of-learning\/\" type=\"link\" id=\"https:\/\/www.clarku.edu\/business\/academics\/assurance-of-learning\/\"><strong>Assurance of learning overview<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-program-specific-learning-goals\">Program-specific learning goals<\/h3>\n\n\n\n<aside class=\"wp-block-group boxout has-light-warm-gray-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p><strong>Marketing Learning Goal 4: Marketing Knowledge<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list has-small-font-size\">\n<li>Competency 1: Identify a current global challenge or trend that is influencing marketing strategy.<\/li>\n\n\n\n<li>Competency 2: Provide an example of effective marketing and branding practice implemented in product and\/or service markets.<\/li>\n\n\n\n<li>Competency 3: Explain the role sustainability is playing in a brand\u2019s marketing.<\/li>\n<\/ul>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group triple-bottom-margin is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-undergraduate-program-goals\">Undergraduate program goals<\/h3>\n\n\n\n<div class=\"wp-block-columns no-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group boxout has-light-warm-gray-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p><strong>Learning Goal 1: Critical Thinking<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list has-small-font-size\">\n<li>Competency 1: Recognize a decision that requires critical thinking.<\/li>\n\n\n\n<li>Competency 2: Identify basic concepts needed to analyze the decision.<\/li>\n\n\n\n<li>Competency 3: Use at least one of these concepts to analyze the decision.<\/li>\n\n\n\n<li>Competency 4: Draw conclusions based on this analysis.<\/li>\n<\/ul>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group boxout has-white-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p><strong>Learning Goal 2: Social Responsibility, Sustainability, and Ethical Business Practice<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list has-small-font-size\">\n<li>Competency 1: Identity an issue that relates to social responsibility, sustainability, and\/or ethical business practice.<\/li>\n\n\n\n<li>Competency 2: Identify key stakeholders and their stake in this issue.<\/li>\n\n\n\n<li>Competency 3: Understand the consequences of different proposals to address the issue.<\/li>\n<\/ul>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group boxout has-light-warm-gray-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p><strong>Learning Goal 3: Effective Communication<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list has-small-font-size\">\n<li>Competency 1: Write at a level demonstrating readiness for graduate study or entry-level work.<\/li>\n\n\n\n<li>Competency 2: Give a presentation demonstrating readiness for graduate study or entry-level work.<\/li>\n<\/ul>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Program-specific learning goals Marketing Learning Goal 4: Marketing Knowledge<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":6363,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-6366","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Assurance of learning | School of Business | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/curriculum\/assurance-of-learning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assurance of learning\" 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