{"id":6359,"date":"2025-03-16T17:46:23","date_gmt":"2025-03-16T21:46:23","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/school-of-business\/?page_id=6359"},"modified":"2026-03-16T14:55:08","modified_gmt":"2026-03-16T18:55:08","slug":"marketing-bs","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/","title":{"rendered":"Marketing, B.S."},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\" id=\"h-marketing-b-s\">Marketing, B.S.<\/h1>\n\n\n<?xml encoding=\"utf-8\" ?><nav class=\"is-responsive wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex\" aria-label=\"Marketing BS sub-menu\" data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" data-wp-on--click=\"actions.openMenuOnClick\" data-wp-on--keydown=\"actions.handleMenuKeydown\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><span class=\"menu-title\">Marketing BS sub-menu<\/span><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\" id=\"modal-1\" data-wp-class--has-modal-open=\"state.isMenuOpen\" data-wp-class--is-menu-open=\"state.isMenuOpen\" data-wp-watch=\"callbacks.initMenu\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--focusout=\"actions.handleMenuFocusout\" tabindex=\"-1\">\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" data-wp-bind--aria-modal=\"state.ariaModal\" data-wp-bind--aria-label=\"state.ariaLabel\" data-wp-bind--role=\"state.roleAttribute\">\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" data-wp-on--click=\"actions.closeMenuOnClick\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" data-wp-watch=\"callbacks.focusFirstElement\" id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/\"><span class=\"wp-block-navigation-item__label\">Overview<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/curriculum\/\"><span class=\"wp-block-navigation-item__label\">Curriculum<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/careers\/\"><span class=\"wp-block-navigation-item__label\">Careers<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overview\">Overview<\/h2>\n\n\n\n<p class=\"intro\">Learn to shape strategy and influence decision-making. Marketing is at the core of every successful organization, shaping how businesses, nonprofits, and institutions connect with their audiences. At Clark, the marketing major equips you with the research, communication, and strategic thinking skills needed to craft compelling messages, analyze consumer behavior, and develop innovative marketing strategies.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull split-background-75 has-light-blue-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50)\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/Marketing-featured.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Marketing classroom in the Clark School of Business\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/Marketing-featured.jpg 2000w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/Marketing-featured-300x200.jpg 300w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/Marketing-featured-1024x682.jpg 1024w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/Marketing-featured-768x512.jpg 768w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/Marketing-featured-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns sidebar is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45rem\">\n<p>Through courses in branding, advertising, market research, digital media, and consumer psychology, you will learn how to understand audience needs, interpret data-driven insights, and engage customers across multiple platforms. This program blends business fundamentals with creative problem-solving, ensuring you graduate with the expertise to adapt to an evolving marketing landscape and drive organizational success.<\/p>\n\n\n\n<p>With opportunities to gain real-world experience through internships, consulting projects, and student organizations, Clark\u2019s marketing program prepares you for careers in brand management, advertising, digital marketing, public relations, and market research.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-cover is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1259\" class=\"wp-block-cover__image-background wp-image-6361\" alt=\"Student laughing during a marketing class about targeting the youth demographic\" src=\"https:\/\/www.clarku.edu\/school-of-business\/wp-content\/uploads\/sites\/39\/Marketing-class-2.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-why-study-marketing-at-clark\">Why study marketing at Clark?<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list has-small-font-size\">\n<li>Gain a solid foundation in \u201chard\u201d and \u201csoft\u201d business skills, from accounting and finance to organizational behavior and communications.<\/li>\n\n\n\n<li>Learn from distinguished faculty who have extensive experience, including serving as marketing consultants to brands like Gillette, L.L. Bean, and Godiva; as social entrepreneurs; and as advocates for sustainable business practices.<\/li>\n\n\n\n<li>Connect classroom learning with community businesses and organizations through hands-on projects that let you make a real impact on important initiatives.<\/li>\n\n\n\n<li>Master skills related to advertising, communications, consumer behavior, public relations, and marketing strategy and research \u2014 proficiencies useful in any field or career.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently Asked Questions<\/h2>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What can I do with a major in marketing?<\/summary>\n<p>A marketing degree prepares you for careers in&nbsp;<strong>brand management, digital marketing, market research, advertising, and corporate communications<\/strong>. Many graduates work as&nbsp;<strong>marketing strategists, social media managers, public relations specialists, or media buyers<\/strong>, while others focus on&nbsp;<strong>data-driven roles in analytics and consumer insights<\/strong>. The ability to understand audiences, craft compelling messages, and interpret marketing data makes this degree valuable in nearly every industry.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What skills will I learn?<\/summary>\n<p>All undergraduates in the School of Management develop a toolkit of essential skills crucial to any field of study or career: effective written and oral communication, an understanding of team dynamics, knowledge of business ethics, and solid critical thinking.<\/p>\n\n\n\n<p>In addition, the marketing major will teach you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluate major approaches to digital marketing, including search engine optimization, search and display ads, mobile marketing, social media, and online listening\/monitoring,<\/li>\n\n\n\n<li>Gauge marketing campaign effectiveness using key performance indicators and other qualitative and quantitative techniques<\/li>\n\n\n\n<li>Understand how marketing concepts and tools can help any organization be more successful<\/li>\n\n\n\n<li>Analyze marketing problems and develop innovative solutions to complex management challenges<\/li>\n\n\n\n<li>Develop marketing and brand management strategies to position companies and products for target consumer segments<\/li>\n\n\n\n<li>Leverage crucial communication and managerial skills<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>How is marketing different from other business majors?<\/summary>\n<p>Marketing focuses on&nbsp;<strong>understanding customer needs, building brand awareness, and creating strategies that influence consumer behavior<\/strong>, while other business and management degrees emphasize broader organizational leadership and financial decision-making. Marketing professionals specialize in&nbsp;<strong>advertising, digital media, public relations, and market research<\/strong>, helping organizations grow and maintain strong customer relationships.<\/p>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What emerging trends in marketing will I learn about in this program?<\/summary>\n<p>Clark\u2019s marketing curriculum covers&nbsp;<strong>traditional and cutting-edge marketing strategies<\/strong>, including&nbsp;<strong>digital advertising, social media marketing, content strategy, consumer analytics, and sustainability marketing<\/strong>. Courses also explore&nbsp;<strong>the impact of artificial intelligence, data-driven personalization, and ethical marketing practices<\/strong>&nbsp;in today\u2019s rapidly evolving business landscape.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Overview Learn to shape strategy and influence decision-making. Marketing is at the core of every successful organization, shaping how businesses, nonprofits, and institutions connect with their audiences. At Clark, the marketing major equips you with the research, communication, and strategic thinking skills needed to craft compelling messages, analyze consumer behavior, and develop innovative marketing strategies. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":6360,"parent":66,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-6359","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing, B.S. | School of Business | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing, B.S.\" \/>\n<meta property=\"og:description\" content=\"Overview Learn to shape strategy and influence decision-making. 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At Clark, the marketing major equips you with the research, communication, and strategic thinking skills needed to craft compelling messages, analyze consumer behavior, and develop innovative marketing strategies. 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Many graduates work as&nbsp;<strong>marketing strategists, social media managers, public relations specialists, or media buyers<\/strong>, while others focus on&nbsp;<strong>data-driven roles in analytics and consumer insights<\/strong>. The ability to understand audiences, craft compelling messages, and interpret marketing data makes this degree valuable in nearly every industry.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/#faq-2","position":2,"url":"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/#faq-2","name":"What skills will I learn?","answerCount":"1","acceptedAnswer":{"@type":"Answer","text":"All undergraduates in the School of Management develop a toolkit of essential skills crucial to any field of study or career: effective written and oral communication, an understanding of team dynamics, knowledge of business ethics, and solid critical thinking.\nIn addition, the marketing major will teach you to:\n\nEvaluate major approaches to digital marketing, including search engine optimization, search and display ads, mobile marketing, social media, and online listening\/monitoring,\nGauge marketing campaign effectiveness using key performance indicators and other qualitative and quantitative techniques\nUnderstand how marketing concepts and tools can help any organization be more successful\nAnalyze marketing problems and develop innovative solutions to complex management challenges\nDevelop marketing and brand management strategies to position companies and products for target consumer segments\nLeverage crucial communication and managerial skills","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/#faq-3","position":3,"url":"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/#faq-3","name":"How is marketing different from other business majors?","answerCount":"1","acceptedAnswer":{"@type":"Answer","text":"Marketing focuses on&nbsp;<strong>understanding customer needs, building brand awareness, and creating strategies that influence consumer behavior<\/strong>, while other business and management degrees emphasize broader organizational leadership and financial decision-making. Marketing professionals specialize in&nbsp;<strong>advertising, digital media, public relations, and market research<\/strong>, helping organizations grow and maintain strong customer relationships.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/#faq-4","position":4,"url":"https:\/\/www.clarku.edu\/business\/academics\/undergraduate-programs\/marketing-bs\/#faq-4","name":"What emerging trends in marketing will I learn about in this program?","answerCount":"1","acceptedAnswer":{"@type":"Answer","text":"Clark\u2019s marketing curriculum covers&nbsp;<strong>traditional and cutting-edge marketing strategies<\/strong>, including&nbsp;<strong>digital advertising, social media marketing, content strategy, consumer analytics, and sustainability marketing<\/strong>. Courses also explore&nbsp;<strong>the impact of artificial intelligence, data-driven personalization, and ethical marketing practices<\/strong>&nbsp;in today\u2019s rapidly evolving business landscape.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/6359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/comments?post=6359"}],"version-history":[{"count":6,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/6359\/revisions"}],"predecessor-version":[{"id":7527,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/6359\/revisions\/7527"}],"up":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/66"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/media\/6360"}],"wp:attachment":[{"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/media?parent=6359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}