{"id":5734,"date":"2025-03-10T15:24:16","date_gmt":"2025-03-10T19:24:16","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/school-of-business\/?page_id=5734"},"modified":"2025-06-12T14:13:29","modified_gmt":"2025-06-12T18:13:29","slug":"careers","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/careers\/","title":{"rendered":"Careers"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-large-font-size\" id=\"h-marketing-analytics-m-s\">Marketing Analytics, M.S.<\/h1>\n\n\n<?xml encoding=\"utf-8\" ?><nav class=\"is-responsive wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex\" aria-label=\"Marketing Analytics Sub-Header\" data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" data-wp-on--click=\"actions.openMenuOnClick\" data-wp-on--keydown=\"actions.handleMenuKeydown\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><span class=\"menu-title\">Marketing Analytics Sub-Header<\/span><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\" id=\"modal-1\" data-wp-class--has-modal-open=\"state.isMenuOpen\" data-wp-class--is-menu-open=\"state.isMenuOpen\" data-wp-watch=\"callbacks.initMenu\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--focusout=\"actions.handleMenuFocusout\" tabindex=\"-1\">\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" data-wp-bind--aria-modal=\"state.ariaModal\" data-wp-bind--aria-label=\"state.ariaLabel\" data-wp-bind--role=\"state.roleAttribute\">\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" data-wp-on--click=\"actions.closeMenuOnClick\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" data-wp-watch=\"callbacks.focusFirstElement\" id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/\"><span class=\"wp-block-navigation-item__label\">Overview<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/\"><span class=\"wp-block-navigation-item__label\">Curriculum<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/careers\/\"><span class=\"wp-block-navigation-item__label\">Careers<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n<\/div>\n\n\n<h2 class=\"wp-block-post-title\">Careers<\/h2>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"intro\">Clark\u2019s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen). <\/p>\n\n\n\n<p>Your knowledge of the targeted consumer enables you to develop specific programs to increase sales. Through data, you can communicate effectively and productively with colleagues across disciplines and at every level of an organization, offering a range of opportunities to advance your career.<\/p>\n\n\n\n<div class=\"wp-block-cover has-white-color has-text-color has-link-color has-medium-font-size wp-elements-6f438867036bc5852a79b5f03eb269c1\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-3f8c44ea wp-block-cover-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-small-font-size\">\u201cData analytics helps managers understand customer behaviors and make informed decisions to ultimately drive company revenues, improve operational efficiency and customer service, as well as optimize marketing campaigns.\u201d<\/p>\n<cite><strong>Jennifer Mitchel<\/strong>l<br>Marketing professor<\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-leveraging-data-marketing-analytics-is-the-hottest-field-in-marketing\">Leveraging Data: Marketing Analytics is the Hottest Field in Marketing<\/h4>\n\n\n\n<p class=\"has-small-font-size\">Jennifer Mitchell dives into analytics to give students the skills needed to excel in a marketing world transformed into a landscape driven by consumer data.<\/p>\n<\/div><\/div>\n\n\n\n<aside class=\"wp-block-group boxout has-light-warm-gray-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">Your professional network<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-37ba639b-4abd-4669-85f0-ce6e902a1912\">Stevenish Career Management Center<\/h4>\n\n\n\n<p>Through comprehensive resources, programs, and services, the School of Business Stevenish Career Management Center provides professional development education that prepares graduate students to manage their careers over the course of their lifetime. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Travel to New York City with your peers<\/li>\n\n\n\n<li>Attend a panel discussion with School of Business alumni<\/li>\n\n\n\n<li>Identify the perfect internship for your career goals<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.clarku.edu\/business\/career-services\/\">Explore services<\/a><\/div>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group boxout has-gray-100-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">Career Pathways<\/div>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Senior Director of Digital Analytics<\/li>\n\n\n\n<li>Pricing Analyst<\/li>\n\n\n\n<li>Marketing Analyst<\/li>\n\n\n\n<li>Digital Marketing Specialist<\/li>\n<\/ul>\n<\/aside>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clark\u2019s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen). Your knowledge of the targeted consumer enables you to develop [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":5728,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-5734","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Careers | School of Business | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/careers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Careers\" \/>\n<meta property=\"og:description\" content=\"Clark\u2019s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen). 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